Boiler Central
From domain purchase, website development and ongoing heavyweight SEO, I took Boiler Central in year one to £3,500,000 and in year 2 to £12,000,000 turnover, providing staggering SEO results in just 8 months in a hugely competitive market with many billion-turnover companies.
50+ Qualified Leads in 3 Months
Services Delivered
Full-service SEO
£30,000 to £90,000 PPC budget
Design & built online journeys
AI automations for scaling
The Results
£12,000,000
Revenue in year 2 from SEO and PPC
£62,000,000 over 5 years
Turnover from 2020 to mid-2025
35,000
Boilers fitted since 2020
The Brief
To create an online boiler company and generate most of its revenue from organic search as the paid landscape was, and still is, taken up by huge billion-pound companies like British Gas, EON, SSE, Moneysupermarket and more. Use some organic revenue to fund Google paid search once it can afford to.
Get the business from zero to profitability as soon as possible, backed by SEO.
The Solution
I began by acquiring BoilerCentral.com, an expired domain with a rich history for 24 years of boiler and heating content on Google, giving the brand an instant advantage and accelerating early rankings.
From there, I expanded aggressively, purchasing and building a portfolio of high-performing domains. Compare Boiler Quotes quickly became a market leader, ranking number one for years for major terms such as “boiler quotes,” “compare boiler quotes,” “new boiler,” and “boiler replacement.”
I went on to acquire, build, and manage EasyBoilers.com, before expanding into renewables in 2024 with brands including Green Central, Charge Up At Home, and The Commercial Solar Company—now ranking number one for “commercial solar company” and consistently driving large seven-figure commercial contracts for the businesses that receive the leads.
Collectively, my brands generate between 100 and 300 leads per day across boilers, solar, and ASHP, depending on the month. Central to this success is a fully online model with seamless customer journeys that allow users to purchase 24/7.
I’ve played an integral role in building the automation infrastructure behind some of the UK’s fastest-growing boiler and renewable installation companies. At scale—up to 900 boilers per month—I oversaw the creation of systems that automatically book engineers, order installation kits through APIs from six merchants, and push job details directly from the online journey into merchant and installer systems for next-day nationwide fitting.
To reduce manual workload and enable true scalability during cold spells, I built an automated warranty registration using scraping and AI. I also implemented intelligent review-flushing systems that instantly respond to negative reviews across platforms, triggering automated workflows that generate 10–20 new reviews to restore rating balance.
My AI agents for sales and marketing operate across WhatsApp and SMS, engaging customers in real time and increasing conversion rates. Combined with fully bespoke automations, this tech stack drives efficiency, speed, and scale.
Today, I own one of the UK’s strongest portfolios of boiler, solar, and renewable websites—highly ranked, high converting, and proven to deliver. I believe no individual or company has more verified success in this specific sector.
Winning in the energy market requires two things: acquiring large volumes of low-cost traffic and directing it into high-performance online journeys—supported by AI, automation, and scalable operational systems.
Without this infrastructure, reaching 900+ installs per month is nearly impossible. If you need SEO, PPC, or online journeys that meet the strict requirements of major comparison sites, I have the contacts and expertise to get you live on platforms such as MoneySuperMarket, GoCompare, Compare the Market, and more.
Their approval process requires specific APIs and user flows, and once connected, you can add 100–300 additional boiler installs per month at a per-sale rate. If you’d like to discuss working together and accelerating your growth, feel free to get in touch.
50+ Qualified Leads in 3 Months
