CASE STUDY

Boilers 2 Go is a nationwide growth platform built to attract and convert high-intent energy customers at scale. The site is engineered for traffic acquisition through SEO first, with YouTube and video search layered in to multiply reach, visibility, and revenue over time.

For the first time, we’ve combined expert-led SEO with AI-assisted systems to dramatically increase content velocity and execution speed. Using proprietary automation from our sister company, theaiautomationagency.ai, we’re able to produce supporting content and AI-generated video assets efficiently — without sacrificing quality or rankings.

AI supports our process, it doesn’t replace our expertise. Ranking competitively in boilers and renewables requires deep market knowledge, advanced SEO strategy, and years of applied experience. That insight remains 100% human-led, with AI used purely to accelerate implementation and scale what already works.

The platform features AI-powered solar and heat pump calculators that deliver a seamless, high-converting user journey. We’ve also developed a fully bespoke boiler quote journey that connects directly via API to our affiliate partner, Heatable, who handles the end-sale. This keeps Boilers 2 Go asset-light, scalable, and highly profitable.

Rather than operating as an installer, Boilers 2 Go monetises demand. We capture users actively searching for new boilers and route them to a trusted nationwide partner — earning revenue on a performance-based, pay-per-sale model with no delivery or installation risk.

In addition, the site includes a full boiler and home cover offering linked to one of our associated companies, creating predictable recurring revenue alongside one-off sales.

From a growth perspective, Boilers 2 Go is built on tightly structured content silos, hyper-relevant topical authority, and a highly targeted backlink strategy. Over the next 12 months, we’re executing a structured PR campaign designed to secure high-authority links from national newspapers and premium publications such as Ideal Home and Good Housekeeping.

All PR is written in-house and distributed directly to a curated network of over 600 journalists across home, DIY, and energy sectors. Each campaign typically secures between 8 to 15 high-authority backlinks per release, rapidly accelerating domain authority and trust signals.

These branded authority links are critical for modern search visibility, improving performance not just in traditional rankings but also in Google AI Overviews and large language models such as ChatGPT and Gemini.

With lean overheads and investment focused almost entirely on content and authority, Boilers 2 Go is forecast to generate over £225,000 in year one alone. Built for scalability, defensibility, and long-term search dominance, this platform is positioned to become a market-leading energy content brand throughout 2026 and beyond.