Boiler Central
From domain purchase, website development and ongoing heavyweight SEO, I took Boiler Central to £12,000,000 turnover in just 2 years, providing staggering SEO results in just 8 months in a hugely competitive market with many billion £ companies.
50+ Qualified Leads in 3 Months
Services Delivered
Full-service SEO
Heavy link building
PR and branding
The Results
£12,000,000
Revenue in 2 years from SEO
1,500
Online Trustpilot reviews
6,000
Boilers fitted in year 2
The Brief
To create an online boiler company and generate most of it’s revenue from organic search as the paid landscape was, and still is, taken up by huge billion £ companies like British Gas, Eon, SSE, Moneysupermarket and more. Use some organic revenue to fund Google paid search once it can afford to.
Get the business from zero to profitability as soon as possible, backed by SEO.
The Solution
I purchased boilercentral.com as an expired domain with 24 years of indexation, meaning it was a dropped domain with a long history of boiler and heating content on Google. This would help propel early efforts with the website.
I then spearheaded the website build with a local web agency, costing £8,000 plus VAT which included a full bespoke boiler purchasing journey.
I then prepared a full content plan and how I was going to build PR and links to the website, which was going to be essential to getting this website outranking massive companies like British Gas.
Once this was created, I pushed forward month after month with the strategy, sometimes giving it 16-hour days to get this ranking quicker. After all, SEO is very much time = reward. If you put time + experience, the rewards can be significantly higher. For example, if I had done this again, I would have been much more successful the 2nd time.
50+ Qualified Leads in 3 Months
