Money back guarantee*
We use AI to sharpen our research and speed up our workflow, but we don't rely on it to run your insurance SEO campaign. Ranking an insurance broker, agency or insurance company takes an SEO company for insurance brokers that understands your sector, your clients, and how people actually search before they get in touch. That's the level of expertise working on your account at Essheo.
We make sure your website gives clients a smooth experience and gives Google a clear path through your most important service pages. If your site is slow, hard to use on mobile, poorly linked, or full of thin or outdated pages, both users and Google struggle to trust it. That holds back your rankings and costs you enquiries you should be winning. We check for site speed issues, mobile usability, orphan pages, thin content, broken links, indexing problems, and weak internal linking. Where a technical issue is found, we fix it, covering schema markup, Core Web Vitals, crawling and indexing, URL structure, and overall site architecture, so your website is fully equipped to rank and convert.
We carry out keyword research for new service and location pages, alongside supporting blog content, identifying the exact service-plus-location searches your clients use, such as "seo for insurance agencies" or "local seo for insurance brokers near me." We then build topical clusters grouped around every policy type you offer, so your site develops genuine authority rather than a scattering of disconnected pages.
We analyse what your strongest local competitors are ranking for, which keywords and pages are driving their visibility, and where the gaps are that your business can realistically win. This shapes a strategy built around genuine opportunity in your market, not guesswork.
We optimise every service page on your website for stronger rankings and clearer relevance. That means rewriting title tags, meta descriptions, headers, and on-page content so each page speaks directly to the service and location it's targeting, rather than reading as a generic description of "quality work at competitive prices." We also strengthen the internal linking between every page on your site. Strategic internal linking helps clients discover related services, distributes authority to your priority location and service pages, and gives Google a clear route through your site hierarchy, improving visibility and making the browsing experience smoother for every visitor.
We produce SEO-focused content that builds genuine trust and supports your search visibility, not filler written to hit a word count. Our content team creates blog posts, project write-ups, and service page copy that answer the questions clients actually ask before they commit to a job, explaining what a survey involves, what certifications mean, and what a project realistically costs and takes to complete. This kind of content converts sceptical clients and earns the backlinks that build your domain authority over time.
We map out and build new service and location pages tailored to the areas you cover and the policies you offer, whether that's a dedicated page for landlord insurance in one town or business insurance in another. Each page is built to capture high-intent local search demand that a single generic services page simply can't compete for.
Your Google Business Profile is one of the highest-return tools available to a local insurance brokerage. We claim, verify, and fully optimise your listing, covering accurate categories, service areas, opening hours, team photos, and regular posts, so you appear consistently in the map pack for the "near me" searches that convert.
Stay informed with clear, data-focused reporting. We use Google Analytics and Google Search Console alongside dedicated SEO tools to track organic traffic, keyword rankings, on-page performance, and enquiry conversion rate, refining your strategy every reporting cycle. Every recommendation we make is backed by measurable data, not assumptions.
Insurance SEO builds momentum that keeps working long after the initial work is done. As your local visibility grows, so does your ability to attract consistent, qualified enquiries, reducing your reliance on paid leads and expensive advertising for every new policy.
We track keyword rankings, organic search behaviour, and enquiry conversion patterns using Google Analytics, Google Search Console, and GA4. These insights directly shape your strategy and keep every recommendation tied to bookings and revenue, not vanity metrics.
We prioritise visibility for the local, high-intent searches your ideal customers actually use, the ones closest to the point of enquiry. Better rankings for the right terms mean more calls, more form fills, and more booked quotes from clients ready to commit.
Consistently appearing across Google Search, Google Maps, and local directories signals authority before a client has even visited your website. Strong local visibility builds the trust that turns a search into a phone call, and a phone call into a booked job.
Google
ChatGPT
Bing
Siri
Perplexity AI
Gemini
Claude
Grok
LinkedIn
Instagram
Facebook
YouTube
Reddit
Pinterest
Shapchat
X (Twitter)
TikTok
Amazon
eBay
Etsy
Google Maps
Google GMB
Apple Maps
DuckDuckGo
Essheo are a fresh modern SEO agency that since we switched have provided us with traffic from other channels that Google has lost.
Our traffic levels are way greater now even with Google down, and we have more leads than ever. Highly impressed so far 8 months in.
I’ve seen plenty of “AI solutions,” but this team actually delivers results. They combine strategy with technology to solve real business problems. I recommend them to any business serious about future-proofing.
Finally we have found a search marketing agency that is up to date with the current landscape who evolves each month with new tech and ideas. Superb.
This team made AI simple and accessible for my small business. They automated repetitive tasks and saved us hours every week. I finally have time to focus on growth instead of paperwork.
We are selling 10 jobs per week for solar and air source heat pumps combined from SEO, from none. We certainly would advise others to get onboard.
The knowledge that the Essheo team have is second to none. Our Shopify store traffic has doubled year on year from Essheo's efforts we are so happy.
Number 1 rankings were not guaranteed but we are there, also obliterating AI search platforms too. Their YouTube offer is great too, that's helped a lot so far.
These FAQs are based on the real questions our insurance clients ask us, along with our answers, for complete clarity.
An insurance SEO agency improves your visibility for the local searches that lead to new policy enquiries, covering technical SEO, keyword research, service and location page creation, Google Business Profile optimisation, content creation, and review management. The goal isn't just higher rankings, it's a consistent flow of qualified enquiries for the specific policy types and areas you want to grow.
People searching for landlord insurance, business insurance, or a renewal quote overwhelmingly search with a location in mind, phrases like "near me" or a specific town. General SEO built around broad, non-local keywords misses this intent almost entirely. Local SEO ensures you appear in the map pack and organic results for the exact area you cover, at the exact moment someone needs cover.
Extremely. Reviews function as both a ranking signal and a trust signal, arguably more so in this industry than any other form of marketing, because clients are trusting you to protect what matters to them and want reassurance they're instructing a broker they can rely on. A steady flow of recent, genuine reviews, with professional responses to every one, improves your local rankings and makes prospective clients far more likely to choose you over a competitor.
Most brokerages see early movement within the first few months, particularly where there are clear Google Business Profile, service page, or technical fixes to make. The exact timeline depends on your site's current health, how competitive your local market is, and how quickly new pages and fixes can be rolled out. Insurance SEO is a long-term asset, but the first wins are often quicker than people expect.
Essheo builds every strategy around new policy enquiries, not traffic or blog output. We start with a full technical and local audit before recommending a single change, then build dedicated service and location pages, a genuine review and reputation strategy, and content that actually answers the questions your clients ask before they commit, rather than generic filler about "peace of mind." You work directly with the specialists running your campaign, every recommendation is tied back to enquiries and revenue, and we report in plain, measurable terms so you always know exactly what your investment is delivering.
Questions to Ask Before Hiring a Local SEO Agency I once sat in on a sales call, purely as an observer, where a prospective client
Speak to us today to get started
A UK & USA leading search marketing agency focussed on the new era of search.
Popular
Locations
Services
Company
Resources
Essheo. All rights reserved.
