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Direct Mail Marketing

Direct Mail That Works Alongside Your Search Strategy

Essheo plans, designs and measures direct mail campaigns that feed the same funnel as your SEO, GEO and paid media. Fulfilment runs through our own mailing house, The Direct Mail Company, so the whole campaign sits under one roof, from data to doormat to the search uplift afterwards.

Book a CallOur Work
Combined client revenue generated in the last two years
£45m+
Years' experience for every person working on your account
8+
Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
24

Some of the brands we have worked with

What we do

  • Why direct mail belongs in a search marketing plan

    Search captures demand that already exists. Direct mail creates it. A well-targeted mail piece puts your brand in front of a household or business before they search, and the measurable effect is a lift in branded searches, direct visits and, increasingly, questions to AI assistants that name you. Run in isolation, mail is a blunt instrument. Run alongside search, paid and email, it is the channel that starts the conversation the others finish. Essheo is unusual in running both sides: we own the mailing house and we run the search campaigns, so the planning is joined up from the start.

  1. Audience and data strategy

    Defining who to mail using your customer data, purchased or licensed lists, geodemographic profiling and the search and site data that shows where demand is concentrated. Suppression, deduplication and GDPR compliance handled throughout.

  2. Creative and copy

    Formats, offers and messaging designed to drive a response you can measure, written in the same voice as your website and search content so the journey is seamless

  3. Personalisation and variable data

    Name, location, previous purchase, nearest branch and tailored offers printed per piece

  4. Campaign timing

    Mail drops planned against search seasonality, paid campaign flights and your sales capacity, so the response lands when you can convert it

  5. Measurement

    Campaign-specific URLs and landing pages, QR codes, unique phone numbers and offer codes, plus branded-search and direct-traffic uplift analysis in the weeks after each drop

  6. Testing

    Format, offer and audience splits so each campaign teaches the next one

Who it suits

  1. Home improvement and trades

    Targeting property types, ages and postcodes where boilers, heat pumps, solar, windows and roofs are due for replacement

  2. Professional services

    Accountants, solicitors, financial advisers and estate agents reaching households and businesses in a defined area

  3. Political and public sector

    Constituency and ward mailings, personalised and delivered to deadline

  4. Charities and membership organisations

    Appeals, renewals and supporter communications

  5. Retail and e-commerce

    Catalogues, reactivation and VIP mailings to customer files, with matched digital retargeting

How it connects to your other channels

  1. Paid social and PPC

    The mailed audience is uploaded as a matched or lookalike audience so the ad runs the same week the mail lands

  2. Landing pages

    Built for the mail-driven visitor, matching the offer and the creative, with tracking that attributes the visit

  3. Email

    Follow-up sequences to mailed contacts where you hold consent, extending the campaign at almost no cost

  4. GEO and content

    The questions a mail piece raises are answered on your site in the formats AI assistants cite, so the prospect who asks ChatGPT about you after opening the envelope gets the right answer

  • Fulfilment through our own mailing house

    Print, postage, enclosing and delivery run through The Direct Mail Company, our Pontefract mailing house, which handles campaigns from 500 pieces to hundreds of thousands and secures discounted postage through volume. If you already have a campaign planned and only need print, postage or fulfilment, go straight to thedirectmailcompany.co.uk for a quote. This page is about the strategy, data, creative and measurement that sit around the mailing.

Proof and results

Brands we have mailed for include Trivago, Expedia, Hotels.com, Orbitz and ebookers

average return on investment across campaigns fulfilled by our mailing house
14x
of consumers have bought something after receiving advertising mail
56%
TrustScore from 73 Trustpilot reviews for The Direct Mail Company
4.8

Direct Mail

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FAQs

Frequently Asked Questions

Direct response through campaign URLs, QR codes, unique numbers and codes, plus the indirect effect: branded search volume, direct traffic and enquiries in the two to four weeks after the drop compared with a control period or control area. We report both.

It increases branded searches and direct visits, both of which are signals search engines associate with a trusted brand, and it drives the reviews and mentions that feed AI visibility. The main benefit, though, is simpler: more people looking for you.

Your own customer or enquiry data is the best starting point. Where you have none, we source and license lists to your target profile, or use geodemographic selections for unaddressed drops.

Four to six weeks for a standard addressed campaign from brief to landing, allowing for data, creative approval, print and postage. Faster is possible for urgent drops.

Yes. Many clients start with a single campaign. We will still build in measurement and a landing page so you can see the search effect, because that is where the case for the next campaign comes from.

Speak to us today to get started

Plan a direct mail campaign that your search data can measure

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