SEO Services
SEO Delivered by People Who Have Done It for Over Eight Years
Every account at Essheo is worked by a senior SEO, not handed down to a junior after the pitch. We build rankings that hold across Google, Bing and the AI assistants that now sit on top of them, in sectors where the competition is billion-pound comparison sites.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
What we do
SEO at Essheo is one retainer, not a menu of add-ons. Each month your account runs across five workstreams, weighted to wherever the biggest gains are for your site at that point.
What our SEO service covers
Technical foundations
Crawlability, indexation, site speed, structured data and the fixes that stop Google wasting crawl budget on pages that will never rank.
Content strategy and production
Topical maps built around the questions your buyers actually ask, written by people who understand the sector, then optimised for both traditional results and AI-generated answers.
Authority building
Links and mentions earned through digital PR, community placement and partnerships, never bought from networks.
Local and multi-location search
Google Business Profile, citations, location pages and review strategy for businesses that serve a geography.
Measurement
Search Console, rank tracking, AI prompt tracking and revenue attribution reported in one dashboard you can read in five minutes.
Why senior-only matters in SEO
Most agencies sell you their director's expertise and deliver their graduate's time. That model works for easy sectors. It fails in the ones we specialise in: heating, solar, home improvement, finance, legal and e-commerce, where the top results are held by MoneySuperMarket, Checkatrade, national comparison sites and retailers with seven-figure budgets. Beating them takes judgement that only comes from years of doing it, so that is who works your account. We keep the client list deliberately short to make that possible.
SEO that survives AI search
Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Gemini all draw from the same signals traditional SEO builds: clear entity definitions, structured content, authoritative mentions and a technically clean site. We treat those as one discipline. Every page we optimise is checked for how it reads to a search engine and how it reads to a language model assembling an answer, which is why our clients keep appearing when the result is a generated paragraph rather than ten blue links. Our Generative Engine Optimisation service goes deeper on this; the SEO retainer builds the foundations it relies on.
Who we work with
Businesses that sell something with a considered purchase behind it: trades and installers, professional services, e-commerce stores on Shopify and WooCommerce, B2B companies with long sales cycles, and multi-location service businesses. If your buyers research before they buy, we can put you in front of that research wherever it happens.
What you get each month
- A named senior SEO who owns your account and joins every call
- A written monthly plan agreed in advance, so you always know what is being worked on
- Implementation done for you, or documented for your developers if you prefer to keep it in-house
- Reporting on rankings, AI visibility, traffic, leads and revenue, with commentary rather than charts alone
- No long lock-in: rolling monthly after an initial three-month term
How it works
How the first ninety days run
SEO
Related services
Technical SEO
Content and links are wasted on a site Google cannot crawl efficiently or render properly.
Link Building
Authority is still the hardest ranking factor to fake and the one that separates page one from page three in competitive sectors.
Expert Local SEO Agency
A local SEO agency works to put your business in front of nearby people searching for what you do: in Google's map pack, the organic results beneath it and AI assistants' recommendations.
E-Commerce SEO Agency & Services
Our e-commerce SEO services help online shops get category and product pages found by people ready to buy, on Google and in AI answers that recommend products.
Shopify SEO Services
As a Shopify SEO agency, we help stores get their collections and products found, whether shoppers search Google or ask an AI assistant.
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
Quick wins from technical and on-page work usually show within four to eight weeks. Competitive head terms in the sectors we work in take six to twelve months to move meaningfully. We aim to have the retainer paying for itself in the first few months through the pages that are already close to ranking.
No, and you should be wary of anyone who does, because nobody controls Google's results. What we guarantee is that the people doing the work have at least eight years' experience and that you will see exactly what was done every month.
Yes. Roughly half our clients have internal marketing or development resource. We produce tickets, specs and content briefs your team can pick up, and we review what goes live.
Retainers are scoped to the size of the site and the competition, not a fixed tier. Book a call and we will tell you where your site sits after a quick look, before you commit to anything.
Yes. We have UK and US clients and run international campaigns, including hreflang and market-specific content.
Speak to us today to get started