Email Marketing
Turn the Traffic You Already Paid For Into Customers
Most of the people SEO, GEO and paid media bring to your site do not buy on the first visit. Email is how you stay in front of them until they do, and how you turn one purchase into repeat business. We build and run email programmes that close the loop on every other channel.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
- 24
Some of the brands we have worked with
What we do
What we cover
- Strategy and list growth: capturing email addresses from the visitors your search and paid campaigns generate, with lead magnets, offers and forms that convert without wrecking the user experience
- Campaign management: planned broadcast campaigns, promotional and editorial, written, designed, built, tested and sent on your platform
- Automation and nurture: welcome sequences, lead nurture, abandoned cart and browse, post-purchase, re-engagement and win-back flows that run continuously
- Segmentation and personalisation: using behaviour, purchase history and source channel so subscribers get email that is relevant to them
- Deliverability: authentication (SPF, DKIM, DMARC), list hygiene, sending reputation and inbox placement monitoring, because email that lands in spam is worthless
- Platform setup and migration: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo and others
- Reporting on revenue, enquiries and engagement per campaign and per flow, reconciled with your CRM and e-commerce platform
Email inside an integrated demand system
Email is where the other channels compound. A subscriber who came from a GEO-optimised guide gets a nurture sequence built around the question that guide answered. A prospect who received a direct mail piece gets a follow-up email in the same week. A paid search lead who did not convert gets a sequence that addresses the objections your sales team hears most. Running email in the same place as your search, paid and mail means the message continues rather than restarting.
E-commerce email
For Shopify and WooCommerce stores, email is typically the highest-return channel once the flows are in place. We build the full Klaviyo or equivalent stack: welcome and first purchase, abandoned checkout and browse, post-purchase cross-sell, replenishment, VIP and win-back, plus a campaign calendar around your promotional and seasonal peaks.
B2B and lead generation email
For service businesses and B2B, email nurtures long sales cycles. We build sequences that educate, build trust and surface buying signals, integrated with your CRM so sales knows when a lead is warming up, and we write the content in the same expert voice as the rest of your marketing.
Email Marketing
Related services
Automation and Nurture Sequences
The fastest-responding business usually wins the enquiry, and the most consistent follow-up usually wins the sale.
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
Direct Mail Marketing
Essheo plans, designs and measures direct mail campaigns that feed the same funnel as your SEO, GEO and paid media.
E-Commerce SEO Agency & Services
Our e-commerce SEO services help online shops get category and product pages found by people ready to buy, on Google and in AI answers that recommend products.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
Klaviyo for e-commerce, HubSpot or ActiveCampaign for B2B and services, Mailchimp or Brevo for simpler needs. We work with what you have unless it is holding you back.
Yes. Copy, design, build and testing are included. You approve everything before it sends.
Enough to stay relevant, not so much that unsubscribes climb. For most businesses that is weekly to fortnightly broadcasts plus automated flows. We test and adjust based on engagement.
We focus on permission-based email to your own audience. For B2B outbound we can advise on tooling and compliance, but it is not a core service.
Revenue and enquiries attributed to email, reconciled with your CRM or store, plus deliverability, engagement and list growth as diagnostics.
Speak to us today to get started