Competitor Gap Analysis
Exactly How Your Competitors Are Beating You, and What to Do About It
Your competitors' search presence is public. Their rankings, their content, their links, the AI answers that name them, the ads they run. A Competitor Gap Analysis puts all of it side by side with yours and tells you, in priority order, what closes the gap. Delivered in two weeks.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
- 24
Some of the brands we have worked with
What we do
A written report and a walkthrough call covering you and up to three competitors of your choosing:
What you get
Keyword gap
Every keyword they rank for that you do not, sized by traffic value and grouped by topic, so you can see which content areas they own
Content gap
The pages, guides and formats they have that you lack, and the pages of yours that are outperformed by theirs
Authority gap
Referring domains, link quality and the sources linking to them that could link to you
AI visibility gap
For a set of buyer prompts, how often each brand is named in ChatGPT, Google AI Overviews and Perplexity, and which sources the assistants cite in your category
Technical comparison
Site speed, structure, schema and indexation differences that affect competitiveness
Paid presence
The keywords they are bidding on, their ad messaging and estimated spend, and where paid could defend or attack
Local and reputation comparison where relevant
Reviews, Google Business Profile completeness and local pack presence
Prioritised action plan
The ten to twenty things that would make the most difference, in order, with effort estimates
How it is done
A senior strategist spends the two weeks on your report personally, using Ahrefs, Search Console where you grant access, our AI visibility tracking and manual review. No automated template, no junior analyst. The findings are explained plainly on the call, and you can ask anything.
What to do afterwards
Most clients use the report in one of three ways: as the brief for their in-house team, as a test of their current agency, or as the starting plan for an engagement with us. All three are fine. The report is yours to use however you choose, and there is no obligation to work with us afterwards.
Strategy
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FAQs
Frequently Asked Questions
The businesses winning the customers you want, which are not always the ones you think of as competitors. We will suggest candidates from the data if you are unsure.
None is required. Search Console and Google Ads read access improve the accuracy of the comparison but the analysis works from public data alone.
Two weeks to delivery, with the walkthrough call scheduled in the following week.
Yes. Each additional brand or territory is scoped separately.