Technical SEO
Technical SEO That Removes the Reasons You Are Not Ranking
Content and links are wasted on a site Google cannot crawl efficiently or render properly. We audit, prioritise and fix the technical issues that hold rankings down, and we do it in language your developers can act on the same day.
Some of the brands we have worked with
What we do
What a technical SEO engagement covers
Crawl and indexation
Log file analysis, crawl budget waste, index bloat from faceted navigation, parameters and thin pages, canonical and robots directives
Site architecture
URL structure, internal linking depth, orphaned pages, pagination and hub-and-spoke structures that pass authority where it earns revenue
Performance
Core Web Vitals, render-blocking resources, image delivery, caching and hosting configuration
Rendering
JavaScript frameworks, client-side content that search engines never see, hydration issues on React, Next.js, Vue and Angular builds
Structured data
Schema for organisation, product, service, FAQ, article, review and local business, validated and monitored
International and multi-site
Hreflang, country targeting, subdomain versus subfolder decisions
Migrations
Platform moves, redesigns, domain changes and consolidations, planned so you keep the rankings you spent years earning
Why technical SEO comes first
Every site we take on gets a technical audit before any content is written, because the audit usually finds a handful of issues that are quietly capping the whole domain. Common ones: thousands of near-duplicate URLs diluting crawl budget, category pages blocked by a misconfigured robots file, a JavaScript menu that leaves half the site unlinked, or a redesign that dropped structured data nobody noticed. Fixing these typically produces the fastest gains of any SEO activity, often within weeks, and everything built afterwards compounds on a stable base.
How we work with developers
Technical SEO fails when the recommendations sit in a PDF nobody implements. Our audits are delivered as a prioritised backlog: each issue scored for impact and effort, with the exact fix, the pages affected, and an acceptance test your developer can run. For Shopify, WordPress, WooCommerce and headless builds we can implement directly. For bespoke platforms we work inside your ticketing system, review pull requests where you want us to, and verify each fix in Search Console once it ships.
Migrations without losing rankings
A site migration is the single most common way we see businesses lose years of SEO in a week. We run migrations as a project with a pre-launch crawl, a URL-by-URL redirect map, staging validation, a launch-day checklist and post-launch monitoring for eight weeks. If you are planning a redesign, replatform or domain change, involve us before the build starts; retrofitting SEO afterwards costs more and recovers less.
Deliverables
- Full technical audit with a scored, prioritised backlog
- Implementation, or developer-ready tickets and review
- Core Web Vitals and speed improvement plan with before-and-after measurement
- Structured data implementation and validation
- Monthly technical health monitoring on retainer accounts, catching regressions before they cost you traffic
SEO
Related services
SEO Services
Every account at Essheo is worked by a senior SEO, not handed down to a junior after the pitch.
Strategy and Consultancy
Not every business needs an agency doing the work.
E-Commerce SEO Agency & Services
Our e-commerce SEO services help online shops get category and product pages found by people ready to buy, on Google and in AI answers that recommend products.
Insights
Latest guides
FAQs
Frequently Asked Questions
Both. A standalone audit with implementation support is a common starting point, and many clients then move onto the full SEO retainer once the foundations are fixed.
Not inherently, but it needs handling correctly. We regularly work on Next.js, React and Vue sites and check what Googlebot actually renders rather than what the source code suggests.
One to two weeks for most sites, longer for large e-commerce catalogues. You receive the prioritised backlog at the end, with the highest-impact fixes flagged for immediate action.
Yes. Jira, Trello, GitHub issues, or whatever your team uses. We write tickets to your template and join sprint planning where that helps.
On WordPress, Shopify, WooCommerce and most headless setups, yes. On bespoke platforms we specify and verify while your developers implement.
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