Link Building
Links and Mentions That Search Engines and AI Models Both Trust
Authority is still the hardest ranking factor to fake and the one that separates page one from page three in competitive sectors. We earn links and brand mentions through methods that survive every algorithm update, and we track where they show up in AI-generated answers as well as Google.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
What we do
How we build authority
Digital PR
Data-led stories, expert commentary and reactive pitches to national, trade and regional press
Community placement
Our Reddit and Quora GEO products, which place your brand inside the discussions AI assistants and Google increasingly cite
Partnerships and suppliers
Links from the businesses you already work with, the associations you belong to and the events you sponsor
Content-led acquisition
Research, tools and guides that other sites reference without being asked
Reclamation
Unlinked mentions, broken links pointing at competitors, and lost links from site changes
What we will not do
We do not buy links from private blog networks, guest post farms or marketplaces, and we do not use tiered link schemes. These carry footprints that Google's spam systems identify, and the penalty usually arrives long after the agency that built them has been paid. Every link we secure is one we would be comfortable showing Google's search quality team.
Why mentions matter as much as links now
Large language models learn which brands are associated with which topics from the wider web: forum threads, review sites, news coverage and comparison content. A brand that is discussed in the right places gets cited in AI answers even where there is no hyperlink. Our link building briefs are written with both in mind, which is why our community placement work is measured on AI visibility as well as referring domains.
Reddit and Quora GEO
Reddit is one of the most-cited sources in Google's AI Overviews and in ChatGPT's search results, and Quora sits close behind for question-led queries. Our productised offers place your brand in relevant, established communities with genuine engagement, not drive-by spam. Reddit SEO covers comments, new posts, upvote support and social proof replies in subreddits sized to your market. See the dedicated Reddit GEO page for what is included. The Quora GEO page does the same for Quora.
How it works
How a link building programme runs
SEO
Related services
Reddit Link Building
As a Reddit marketing agency, we get your brand into the subreddits your customers already read, through posts and comments that add to the discussion.
Quora Link Building
We act as your Quora marketing agency, answering the questions your buyers already ask on Quora in replies that Google can show and AI assistants can cite.
Digital PR
Digital PR earns the links, mentions and coverage that no other channel can buy.
SEO Services
Every account at Essheo is worked by a senior SEO, not handed down to a junior after the pitch.
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
We do not sell by the link because that incentivises the wrong behaviour. We agree a monthly budget and target list, then report every link and mention earned. Typical programmes secure between eight and twenty-five referring domains a month, depending on sector and budget.
Done properly, yes. Our placements are made through established accounts with real history, in communities relevant to your product, with content that adds to the discussion. That is exactly what the platforms and search engines want to see.
Yes. A link audit and disavow file is a standard part of onboarding where the profile needs it.
Yes. All outreach content, data pieces and expert commentary are written by us and approved by you before anything is sent.
It can, if your technical and content foundations are already strong. If they are not, links will underperform, and we will tell you that before taking your money.
Speak to us today to get started