Corporate and B2B
B2B SEO Agency for Firms Whose Buyers Research Before Enquiring
Essheo is a B2B SEO agency for service providers, software businesses and other firms that sell to companies. Business buyers shortlist suppliers on Google, on Bing and through AI assistants such as ChatGPT, and we work to make your products and services easy to find there. The senior specialists you speak to are the ones doing the work.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
B2B companies we work with
Software and SaaS businesses
Your buyers search for the feature they need, or for alternatives to the tool they already use, and set products side by side. We build a page for each key feature and each comparison worth winning.
Firms selling into several industries
Buyers look for a solution made for their own sector, with searches such as "accounting software for charities". One general services page cannot compete for all of that demand, so each vertical gets a page with examples its buyers recognise.
Business service providers
Searches such as "managed IT services" and "cyber security consultancy" bring up Google's map pack. So a complete Google Business Profile matters even for a B2B firm, alongside a page for each service you sell.
Firms reliant on outbound
Cold prospecting reaches buyers on your timetable. Search reaches them on theirs, while they research a purchase for their company and before they get in touch. Pages built for that research keep working when outbound pauses.
What we do
How business buyers look for a supplier
The searches that turn into B2B enquiries are specific: a feature, a solution for the buyer's own industry, a comparison, often typed deep into their research. Pages built around broad industry terms miss most of them. Most B2B buying searches we checked are made on a desktop: only 3% of UK searches for "crm software" come from mobile, and just over a quarter of those for "hubspot alternatives" (Ahrefs UK data, September 2026). Google shows an AI Overview for both. Asked by a buyer which CRM or IT support firm to choose, an AI assistant puts forward one or two suppliers.
Our B2B SEO services
Product and industry pages
A page for each product line and each vertical you sell into, grouped into topic clusters and linked to one another, so authority builds around what you sell instead of scattering across disconnected pages.
Technical SEO through a rebuild
A URL-by-URL redirect map before a replatform or redesign, to protect rankings your product and industry pages took years to earn, and checks that React or Next.js pages show search engines what buyers see.
Comparison pages and buyer guides
"vs" and alternatives pages, "how to choose" guides and answers to the objections your sales team hears, written through our Content Marketing service after interviews with your specialists, under a named author.
Case studies and reviews
Client write-ups sorted by the verticals you sell into, so a buyer signing off company budget sees work for firms like theirs, backed by genuine reviews that also count towards rankings.
Trade press and roundups
Digital PR aimed at your trade titles and at the blogs and review sites whose roundups rank, and get cited in AI Overviews, for comparisons in your category. No bought links.
Visibility in AI answers
Through Generative Engine Optimisation, your site, LinkedIn page and directory listings describe the business in the same terms. Because ChatGPT's web search draws on Bing's index, your Bing rankings are tracked beside Google's.
Manufacturers and industrial suppliers have their own page, SEO for Manufacturing, and businesses that sell leads to others are covered by SEO for Lead Generation.
Competing with roundups and rivals' comparisons
Your rivals on page one are not only other suppliers. For "hubspot alternatives", four of the eight ordinary results are rival CRM vendors' pages, beside a review site's list, a Reddit thread and a YouTube video, and the AI Overview above them cites Reddit threads and vendors' pages (Ahrefs UK data, September 2026). The same UK data finds roundups even for this service: two of the top ten for "b2b seo agency" are lists of agencies. Vendors rank there with their own comparison pages, so we build fair ones for you, backed by genuine reviews and, through Reddit GEO, a presence in the threads AI Overviews cite.
How it works
How a B2B SEO campaign runs
Related sectors
More Corporate and B2B sectors
SEO for Lead Generation
SEO for lead generation means ranking the pages that turn searches into enquiries.
SEO for Startups
We provide SEO for startups, scale-ups and early-stage businesses that need to be found before they have a track record: in Google, Bing and the answers ChatGPT and other assistants give, for the searches nearest a sign-up or demo.
SEO for Recruitment Agencies
We do SEO for recruitment agencies, staffing firms and HR consultancies that want to rely less on paying to advertise every placement.
SEO for Manufacturing
We do SEO for manufacturing companies and industrial suppliers whose buyers research before getting in touch, working to get your processes, product lines and the industries you supply found on Google, Bing and in AI assistants like ChatGPT.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
SEO for firms that sell to other businesses: the work of getting your products and services found by buyers researching suppliers, on Google, Bing and AI assistants, for the problems and industries you serve. Success is judged on qualified enquiries, not visits.
Because buyers weigh up options before contacting anyone, and SEO is how your pages reach them while they do. Spending their company's money, they want proof, so case studies and reviews arguably count for more than in consumer markets.
Rankings move first and revenue last, because every enquiry still has your sales cycle to run. Competitive terms usually need six to twelve months before they shift in a meaningful way, though crawl and page fixes can pay off within four to eight weeks.
It follows the scope rather than a set package. Scope turns on how many product lines and industry verticals need their own pages, the size of your site, any replatform ahead and how crowded your comparison searches are. We review those, then set out the work before you commit.
Choose a B2B SEO company that understands how you sell. Its reporting should connect to your CRM, so enquiries can be followed to revenue, and it should name the UK trade titles in your sector it would pitch. Bought links are a warning sign, since Google's spam systems penalise them.
No. In B2B, assistants favour content attributed to named experts, thought leadership that other sites cite, and service definitions a model can match to a prompt. Most of that overlaps with good SEO; Generative Engine Optimisation adds prompt research, AI visibility tracking, entity consistency and content structured for citation.
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