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Paid Social

Paid Social That Feeds the Same Funnel as Your Search

Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act. We run paid social as part of one demand system with your SEO, PPC and direct mail, so every audience you build in one channel is used in the others.

Book a CallOur Work
Combined client revenue generated in the last two years
£45m+
Years' experience for every person working on your account
8+
Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
24

Some of the brands we have worked with

What we do

  1. Platforms

    • Meta (Facebook and Instagram): the workhorse for consumer lead generation, e-commerce and local service businesses, with Advantage+ where the data supports it and manual structures where it does not
    • LinkedIn: B2B, professional services and recruitment, with account-based targeting and lead gen forms
    • TikTok: younger consumer audiences, e-commerce and any category where creative can carry the message
    • Pinterest: home improvement, interiors, weddings and considered lifestyle purchases with long research windows
    • YouTube runs under our Google Ads service and is planned alongside the above

  2. How we plan paid social

    We start from the audience, not the platform. Who are you trying to reach, what do they already know about you, and what do you want them to do next? That determines whether the campaign is prospecting, retargeting or retention, which platform fits, and what the creative needs to say. Only then do we build.

    Audiences are shared across the whole demand system. Website visitors from SEO and GEO content become retargeting pools. Customer lists from your CRM become lookalike seeds and exclusion lists. Postcodes and households from a direct mail campaign become a matched audience so the social ad lands in the same week as the mail piece. This is where paid social earns its place: not as a standalone channel but as the connective tissue.

  3. Creative

    Paid social lives or dies on creative. We produce static, carousel and short video assets, write the copy, and run structured tests so we learn what works rather than guess. Where you have a designer or video team we brief them and manage the test plan. Where you do not, we produce it.

  4. Measurement

    Platform-reported results overstate. We set up server-side tracking and conversion APIs, reconcile against your CRM and analytics, and report on the numbers you can verify: leads, cost per lead, sales and revenue, with the platform metrics as diagnostics rather than outcomes.

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FAQs

Frequently Asked Questions

It depends on who buys from you and where they spend time. Meta covers most consumer categories, LinkedIn most B2B. We will recommend one or two to start rather than spreading budget thin.

Yes. Copy, static design and short-form video, or briefs and test plans for your own team.

Yes, particularly Meta with tight geographic targeting, lead forms and retargeting of your website visitors. It works best alongside search rather than instead of it.

Conversion API and server-side tracking, UTM discipline, and reconciliation with your CRM so we are reporting real enquiries and sales.

Prospecting campaigns need enough spend to exit the learning phase, typically £1,500 a month or more per platform. Retargeting can run effectively on a few hundred pounds a month.

Speak to us today to get started

Plan paid social that works with your search and mail, not against it

Book a Call0333 051 0634