Paid Media
Paid Media Run by People Who Have Spent Their Own Money on It
Our founder spent fourteen years buying leads in home energy and heating, some of the most expensive click auctions in the UK, before starting Essheo. That background shapes everything about how we run paid media: every pound is judged on the enquiries and revenue it returns, not the clicks it bought.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
What we do
What we run
- Google Ads: Search, Performance Max, Shopping, Display and YouTube, built from scratch or rebuilt from inherited accounts
- Microsoft Advertising: often overlooked, frequently cheaper per lead in B2B and older demographics
- Paid social: Meta, LinkedIn, TikTok and Pinterest, for prospecting, retargeting and remarketing to your search and direct mail audiences
- Landing pages and conversion tracking: because a campaign is only as good as the page it sends people to and the data it reports back
- Feed management for Shopping and Performance Max on e-commerce accounts
How we approach paid media
Most agencies optimise to the metrics the platform shows them: click-through rate, cost per click, impression share. We optimise to the metrics on your bank statement. That means proper conversion tracking from day one, with offline conversion imports for phone calls and sales that close weeks later, so the platforms learn from real revenue rather than form fills. It means exact and phrase match structures where they beat broad match, negative keyword lists built from real search term data, and ad copy that qualifies clicks out as much as in. And it means being honest when a channel is not working for you and moving the budget somewhere that is.
Paid media and search, together
Paid and organic share the same search results page and the same buyer. We use paid search term data to find the organic gaps, organic ranking data to decide where paid budget is being wasted on terms you already own, and remarketing to reach the people who found you through SEO, GEO content or a direct mail campaign but did not convert first time. Running both in one place means the two channels stop competing and start covering each other.
Sectors we know well
Home improvement and trades (boilers, heat pumps, solar, windows, roofing), where the auction is brutal and lead quality varies wildly. Professional services with high lifetime values and long consideration windows. E-commerce on Shopify and WooCommerce with Shopping and Performance Max. B2B with LinkedIn and search working together over a long cycle.
What you get
- A senior paid media specialist who builds and manages your account personally
- Full account ownership: it is your Google Ads account, in your name, and you keep it if we part ways
- Weekly optimisation, monthly strategy review and a dashboard showing spend, leads, cost per lead and revenue
- Transparent management fee, no percentage of spend that rewards us for spending more
- Landing page and tracking work included or scoped clearly, never hidden
Paid Media
Related services
Google Ads Management
A Google Ads account can burn a month's budget on the wrong searches in a week.
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
Direct Mail Marketing
Essheo plans, designs and measures direct mail campaigns that feed the same funnel as your SEO, GEO and paid media.
Email Marketing
Most of the people SEO, GEO and paid media bring to your site do not buy on the first visit.
Insights
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FAQs
Frequently Asked Questions
Media spend from around £2,000 per month makes management fees worthwhile for most clients. Below that we would rather point you at a one-off account build and audit.
No. A flat monthly fee scoped to the account, so our incentive is your results rather than your budget.
Yes. We audit it first, keep what is working and rebuild what is not. You will get a written assessment before anything changes.
A full Google Ads build with tracking and landing pages typically launches within two weeks. We have built accounts with over two hundred exact-match keywords across sixteen ad groups from scratch in that time.
Yes. Call tracking, form tracking, CRM lead imports and offline conversion uploads are standard on our accounts.
Speak to us today to get started