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Automation and Nurture

Sequences That Follow Up Every Lead So Your Team Does Not Have To

The fastest-responding business usually wins the enquiry, and the most consistent follow-up usually wins the sale. Automated sequences make both happen without relying on anyone remembering. We design, write and build the flows, connect them to your CRM and website, and tune them on real results.

Book a CallOur Work
Combined client revenue generated in the last two years
£45m+
Years' experience for every person working on your account
8+
Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
24

Some of the brands we have worked with

What we do

Sequences we build

  1. Lead response

    Instant, personalised acknowledgement of every enquiry with the next step, followed by a sequence that answers common questions and handles objections while your team makes contact

  2. Welcome and onboarding

    For new subscribers and new customers, setting expectations and driving the first action

  3. Nurture

    Educational sequences for long-cycle purchases, triggered by the content the lead engaged with and the channel they came from

  4. Abandoned cart, checkout and browse

    For e-commerce, with dynamic product content and tested incentive strategies

  5. Post-purchase

    Review requests, cross-sell, replenishment reminders and loyalty

  6. Re-engagement and win-back

    For lapsed subscribers and customers, with sunset logic to keep the list healthy

  7. Sales handoff

    Alerts to your team when a lead's behaviour signals intent, with the context they need to call

  • SMS and multi-channel

    Where it fits, sequences run across email and SMS, with SMS reserved for the moments where speed matters: the instant lead acknowledgement, the appointment reminder, the flash offer. We build on the messaging platforms your CRM supports and keep everything compliant with PECR and GDPR.

  • Integration and automation tooling

    Sequences only work when the data flows. We connect your website forms, CRM, e-commerce platform, ad platforms and email tool so triggers fire on real events and every touch is recorded. Where native integrations do not exist we build them with automation tooling such as n8n, Make or Zapier, or with direct API work through our AI automation team. The result is a system where a lead from any source enters the right sequence automatically and your reporting shows the full journey.

How it works

How we work

  • Step 1 of 5: Discovery

    Map every point where a lead or customer enters and every place follow-up currently falls through the gaps.

  • Step 2 of 5: Design

    Sequence logic, triggers, timing and exit conditions on a diagram you approve.

  • Step 3 of 5: Build

    Copy, templates, automations and integrations.

  • Step 4 of 5: Test

    Every path, every device.

  • Step 5 of 5: Optimise

    Monthly review of open, click, reply and conversion rates by step, with copy and timing adjusted.

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FAQs

Frequently Asked Questions

Klaviyo, HubSpot, ActiveCampaign, Mailchimp, Brevo, Zoho, Salesforce Marketing Cloud and most others. Plus n8n, Make and Zapier for the connections between systems.

A core set of flows for a service business or store typically takes three to five weeks from discovery to live, depending on integrations.

Yes. That connection is central to how we build. Sales should never have to ask what emails a lead has had.

Only if they are written that way. We write in your voice, personalise on real data and keep the cadence human. Well-built sequences get replies.

Either. A one-off build with handover is common; many clients keep us on for optimisation and new sequences as the business changes.

Speak to us today to get started

Map every place your leads currently go cold, in one call

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