Home Improvement SEO
SEO for Home Improvement Businesses, Found Before the Quote
We provide local SEO for home improvement businesses and installers, the firms homeowners call about a new boiler, bathroom, windows, roof or loft conversion. We work on how each service you sell is found in your towns, in Google Search, on Google Maps and in AI assistants like ChatGPT, and only senior specialists do the work.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Home improvement companies we work with
Multi-service installers
When boilers, bathrooms and windows are sold under one name, a single general services page struggles to compete for any of them. Each service needs its own page, with guides around it.
Loft conversion and project firms
Homeowners research these jobs before ringing anyone, asking whether a loft conversion needs planning permission and how long one takes. A firm whose pages answer both can reach them early.
Firms buying their leads
On "home improvement companies near me", Rated People, Checkatrade and TrustATrader rank alongside local firms, several with very weak link profiles. Every bought lead is paid for, won or lost; a quote request through your own site carries no fee.
Online and national installers
Selling installations online at any hour puts you against comparison sites and energy giants such as British Gas. We built an online boiler brand from its domain up and helped build the systems that book engineers automatically.
What we do
How homeowners choose between home improvement companies
A new boiler, bathroom or loft conversion is a high-value decision, and research starts with questions rather than company names. In Ahrefs UK data for September 2026, "do you need planning permission for a loft conversion" draws about 1,900 searches a month and "how long does a loft conversion take" about 400. The search for a firm comes later and is local: "loft conversion company near me" and "home improvement companies near me" both show a map pack, and about half of each is typed on a phone. Increasingly, an AI assistant asked to recommend an installer names only a handful of firms.
What we do for home improvement installers
A page for every installation
Boiler replacement, bathroom refits, window fitting and loft conversions each get a page built on the searches behind that job, with guides beneath it, not one page listing all you fit.
Answers homeowners go looking for
Planning permission, how long the work takes, what the survey covers and which certifications you hold, each under a heading that mirrors the question. Answer Engine Optimisation readies them for AI Overviews.
Area pages where you take work
One page for each town you really cover, showing installations finished there and the services you take on locally, whether bathroom refits or loft conversions. No template pages that differ only by town name.
Google Business Profile and reviews
Categories for each service, service areas around your towns, photos of finished installations, regular posts and a review routine through our Local SEO work, since homeowners want reassurance before a big job.
Project write-ups and trade press links
Finished installations written up and linked from their service page, while our Digital PR pitches home improvement titles and journalists we already know. Links are earned, never bought.
Named in AI answers
ChatGPT and Gemini favour an installer whose services and area they can pin down. Our Generative Engine Optimisation makes the installations you fit and the towns you cover match across your site, profile and directory listings.
Single-trade firms have their own pages, among them SEO for Bathroom Designers, SEO for Double Glazing Companies, SEO for Roofers and SEO for Solar Companies.
From people who have built installation brands
Boiler Central, an online boiler company whose customers can buy an installation at any hour, was designed to win most of its revenue through organic search while British Gas, EON, SSE and MoneySuperMarket took up the paid results. We built it from the domain purchase up; turnover reached £3.5m in year one and £12m in year two. We also helped build the systems that book engineers and order installation kits automatically for companies fitting up to 900 boilers a month. For Value Doors, a UK-wide door company, our founder's six-year database of home improvement link sources helped lift its backlinks threefold in two years, to 450 from 150.
How it works
How we run SEO for home improvement businesses
Related sectors
More Home Improvement and Trades sectors
SEO for Plumbers
We do local SEO for plumbers, plumbing contractors and heating firms who want calls for the jobs they choose, in the towns they cover.
SEO for Solar Companies
We do SEO for solar companies that fit panels and batteries for homes and businesses, so buyers researching an installation can find you on Google, in local map results and in answers given by ChatGPT and other AI assistants.
SEO for Electricians
Our local SEO for electricians goes after the work that keeps your vans busy: EV charger installs, rewires, fuse box replacements and emergency call-outs.
SEO for Gas Engineers
We help Gas Safe engineers, heating firms and boiler installers get found for servicing, breakdown repairs and new boilers in the towns they cover.
SEO for HVAC Contractors
Essheo provides SEO for HVAC contractors, from heating and air conditioning firms to heat pump installers.
SEO for Roofers
Essheo provides SEO for roofers and roofing companies, whether the phone rings about a leak after a storm or a homeowner is weighing up a new roof.
Insights
Local SEO Guides
Questions to Ask Before Hiring a Local SEO Agency
Local SEO Guides
How Local SEO Supports Franchise Growth
Local SEO Guides
What Results Can You Expect From Local SEO?
Local SEO Guides
How Customer Reviews Influence Local SEO Performance
Local SEO Guides
The Business Case for Investing in Local SEO
Local SEO Guides
How Google Maps Rankings Impact Revenue
Local SEO Guides
FAQs
Frequently Asked Questions
Getting homeowners to find your firm for the installations you want, in the areas you cover, on Google, Google Maps or an AI assistant. The work spans service and area pages, homeowner answers, your profile, reviews, links and site health.
A mix that meets homeowners at each stage. Search reaches people already looking, Google Ads can cover a service while its page climbs, and our Direct Mail Marketing can reach postcodes where windows, roofs or boilers are due for replacement.
Rank your own pages for the jobs you most want to win. A loft conversion page ranking in the towns you cover keeps bringing quote requests, none with a lead fee attached. Myles, who founded Essheo, spent fourteen years on the buying side of heating and home energy leads.
The work you want first, channels second. Pick the installations you most want and the towns you cover, give each a page, a place in your profile and a review plan, and track enquiries by service monthly so spending follows jobs.
Parts of it. You can add photos of finished bathrooms and loft conversions to your Google Business Profile and ask every customer for a review. Technical fixes, pages across installations and towns, and AI visibility are where specialists help most; we can handle them or guide your team.
Yes, if senior people do the work and understand how homeowners pick an installer. Everyone on your account here has 8+ years' experience, including ranking against MoneySuperMarket, GoCompare and uSwitch. Since nobody controls Google or AI assistants, distrust promised rankings or AI mentions.
Speak to us today to get started