YouTube and Video SEO
The Second Largest Search Engine Is Still Wide Open in Most Sectors
Your customers search YouTube for how-to guides, product comparisons and "is it worth it" reviews before they buy, and Google increasingly shows video results and AI Overviews built from them. Most businesses in most sectors have no presence there at all. We build channels that rank, feed your website's authority and put a face to your brand.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Who this works best for
Anyone with a knowledgeable person willing to be on camera, even in a modest setup, has an advantage over competitors who will not.
Trades and installers
Explaining products and processes.
Professional services
Demystifying regulation and process.
E-commerce brands
Reviewing and demonstrating products.
B2B companies
With complex offerings that a diagram and a voice explain better than a page ever will.
What we do
What YouTube and video SEO includes
- Channel strategy: the topics, formats and cadence that will build a subscriber base in your category, mapped to the keywords and prompts your buyers use
- Keyword and topic research specific to YouTube search, Google video results and the questions AI assistants answer with video citations
- Scripting and content planning: structured scripts written for retention and for the chapters and transcripts search engines index
- Optimisation: titles, descriptions, tags, chapters, thumbnails, end screens, playlists and transcripts, all tested rather than guessed
- Production support: guidance on filming and editing for businesses producing in-house, or production through our partners
- Website integration: embedding video where it lifts conversion and dwell time, with VideoObject schema so Google surfaces it in results
- Shorts and short-form repurposing for YouTube, TikTok and Instagram
- Channel analytics and monthly reporting on views, watch time, search rankings, subscribers and traffic to your site
Why video matters for search and AI
Google shows video carousels and key moments for a growing share of how-to and comparison queries, and its AI Overviews cite YouTube videos directly. ChatGPT and Perplexity retrieve transcripts. A well-optimised video on a topic you want to own can rank on YouTube, in Google's main results and in AI answers simultaneously, which is more visibility per piece of content than almost anything else you can produce. It also builds the trust that drives enquiries: a prospect who has watched your founder explain something for four minutes arrives already half-sold.
How it works
How we start
Channel growth is a compounding, twelve-month-plus programme, so we plan it that way.
Digital PR and Content
Related services
Content Marketing
Content is the raw material every search platform runs on, from Google's index to the retrieval systems behind ChatGPT.
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
Google Ads Management
A Google Ads account can burn a month's budget on the wrong searches in a week.
SEO Services
Every account at Essheo is worked by a senior SEO, not handed down to a junior after the pitch.
Insights
Latest guides
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Google’s AI Overviews: What They Mean for Your Business
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FAQs
Frequently Asked Questions
Yes. A phone, a decent microphone and a knowledgeable person are enough to start. We guide setup, script everything and handle optimisation. Production quality can improve over time; consistency matters more.
We can arrange production through partners, or support your in-house filming. Most of our clients film themselves with our guidance.
Individual videos can rank on YouTube within weeks for specific long-tail searches. Meaningful channel growth typically takes six to twelve months of consistent publishing.
Indirectly, yes. Video embeds increase engagement, video results occupy space on the results page, and a channel drives brand searches and referral traffic.
Yes. Re-optimising existing videos with better titles, descriptions, chapters and thumbnails is often the fastest early win.
Speak to us today to get started