Recruitment SEO
SEO for Recruitment Agencies, Found by Clients and Candidates
We do SEO for recruitment agencies, staffing firms and HR consultancies that want to rely less on paying to advertise every placement. We work on how employers and jobseekers find you on Google, in the map pack for each office and in AI assistants' answers, with the same senior specialist planning and doing the work.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Recruitment agencies we work with
Multi-branch and high-street agencies
Google opens the results for "recruitment agencies near me" with a map pack, and most of those searches come from phones. Each office needs its own complete Google Business Profile and a branch page.
Temp and staffing agencies
Phones account for most "temp agencies near me" searches. Pages for each town and type of temporary work you supply must load fast and be easy to act on from a small screen.
Specialist sector recruiters
Searches like "it recruitment agencies" happen mostly at a desk, yet still bring up a map pack. Whether you place IT staff or care workers, each sector needs its own page, drawing on your consultants' knowledge.
Executive search firms
"Executive search firms" is mainly a desktop search, and a client handing you a senior appointment wants reassurance first. Pages under your partners' names and a practice description an AI assistant can match to a brief provide it.
What we do
How clients and candidates search for an agency
Recruitment search brings two kinds of enquiry: employers with roles to fill and people looking for work. Ahrefs UK data for September 2026 puts "recruitment agencies near me" at about 7,500 searches a month, 68% of them on mobile, while "it recruitment agencies" and "executive search firms" are mostly desk searches. All three bring up Google's map pack. The questions Google lists for "recruitment agencies near me" run from how to get a recruiter to find you a job to what agencies usually charge, and an agency's own pages can answer both. Asked which agency to use, an AI assistant tends to name only one or two.
Our SEO services for recruitment agencies
Sector and role pages
A page for each sector and role family you recruit for, from IT to care, grouped into linked topic clusters so authority builds around what you place, not one general services page.
Branch pages and office profiles
Our Local SEO service gives each office a Google Business Profile with the right categories, opening hours, team photos and regular posts, plus a branch page for each area where you actually place candidates.
Answers for clients and candidates
Pages on what searchers ask, such as what agencies charge or whether one is worth using, written through our Content Marketing service after interviewing your consultants, under a named author.
Technical SEO for recruitment websites
Site speed, mobile usability, thin or outdated pages (old job adverts included), orphan pages, broken links, indexing, schema and internal links, fixed so Google reaches the pages that bring enquiries.
Reviews from clients and candidates
A routine for asking both groups for genuine reviews, and a considered reply to each. Reviews count towards map pack positions and reassure a hiring manager choosing an agency.
Matched to a client's prompt
Generative Engine Optimisation defines each specialism and role family clearly enough for an assistant to match it to a hiring brief, keeps LinkedIn consistent with your site and tracks your Bing rankings, as ChatGPT's search draws on Bing's index.
Firms selling software to recruitment agencies are covered by SEO for B2B.
Competing with agencies that have stronger sites
On the results page Ahrefs recorded for "recruitment agencies near me" in September 2026, three agencies filled the map pack. The organic results included branch pages from multi-office agencies, sites with Domain Ratings of 71 and 73, and two regional agencies rated 9 and 19. The site rated 9 ranked one place above one rated 71, so link strength did not set the order alone. A regional agency controls what counts locally: a strong profile for every office, pages matching what people search and genuine reviews arriving steadily.
How it works
How a recruitment agency SEO campaign runs
One ninety-day order for every campaign; which sectors and offices lead is agreed with you.
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Insights
Latest guides
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FAQs
Frequently Asked Questions
By being in front of employers wherever they look for help: Google, AI assistants, LinkedIn. Search needs a page per sector you place in, a full profile for each office, client reviews and content answering hiring managers' first questions.
Through channels that cover for each other. Paid adverts bring enquiries only while you pay; ranked pages keep working. Our Paid Social service runs LinkedIn campaigns for recruitment with account-based targeting, and your Google Ads search terms point to organic pages worth building.
Yes. Ask ChatGPT for an IT recruitment agency and it answers from pages, profiles and mentions SEO looks after. Specialisms described precisely, under named consultants, give it something to match. Which agencies it names is outside anyone's control, so we report the trend rather than promise a place.
It depends on how widely you recruit; there is no fixed package. A one-office IT recruiter needs fewer pages than a multi-branch temp agency, and "recruitment agencies near me" is harder to win than "it recruitment agencies". We review your site and rivals, then quote.
Three causes are worth checking first: one services page expected to rank for every sector and town, generic copy about "talent solutions" that tells a client nothing, and technical faults such as slow mobile pages. An audit shows which applies.
Ask who does the work and how results are reported: senior people on your account, and reports tied to client and candidate enquiries. Treat guaranteed rankings as a warning sign, since nobody controls Google. Every specialist on an Essheo account has 8+ years in search.
Speak to us today to get started