Strategy
Senior Search Strategy Without the Full Retainer
Not every business needs an agency doing the work. Some need a senior specialist to audit what is there, set the direction, and be available when the team hits something hard. Our audits and consultancy give you Essheo's experience on your terms.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
- 24
Some of the brands we have worked with
What we do
Audits
SEO audit
Technical, content, authority and local, delivered as a prioritised backlog with the fixes specified. See Technical SEO for the full technical scope.
AI Visibility Audit
Where you appear in ChatGPT, Google AI Overviews, Perplexity and Gemini, and what to change. Available as a full report.
Competitor Gap Analysis
A deep comparison of your search presence against your competitors with the actions to close the gap. See the dedicated page.
PPC audit
Google Ads and paid social account review with quantified waste.
Content audit
What to keep, consolidate, refresh and remove across an existing site.
Migration and redesign review
Pre-launch checks that protect rankings through a platform change.
Retained consultancy
A fixed number of senior hours each month for in-house teams and founders. Used for monthly reviews, strategy sessions, prioritisation, reviewing agency proposals and reports, help with tracking and attribution, and a direct line when something breaks. Priced from a half day a month. This is the model many of our longest-standing relationships run on.
Search strategy projects
A defined piece of work with a start and end: a twelve-month search and GEO strategy, a market entry plan for a new territory, a channel review that decides where budget should go, or an in-housing plan that builds a team and the processes around it. Delivered as a document your board can read and a roadmap your team can execute.
Training
Practical sessions for marketing teams on SEO fundamentals, GEO and AI visibility, Google Ads, content for search and measurement. Half or full day, remote or on site.
Why clients use us this way
Because the advice comes from people who still do the work every day for their own businesses and for clients in hard sectors, not from a consultant who last ran a campaign a decade ago. And because there is no incentive to recommend more of our own services; retained consultancy is priced on time, and we will tell you when the best answer is to do less.
Strategy
Related services
Competitor Gap Analysis
Your competitors' search presence is public.
AI Visibility Audits
Most businesses have never checked whether ChatGPT or Google's AI Overviews recommend them, their competitor, or nobody at all.
Technical SEO
Content and links are wasted on a site Google cannot crawl efficiently or render properly.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
An audit is a one-off review with a report and action plan. Consultancy is ongoing access to a senior specialist. Many clients start with an audit and continue on a small retainer.
Yes, often as an independent second opinion on strategy or reporting. We are discreet and constructive.
From a half day per month at a fixed rate. We scope hours to what you actually need rather than selling a package.
Yes. Role definitions, hiring support, onboarding, process and tooling, then a reducing consultancy engagement as the team gets established.
Every finding has a specified fix, an owner suggestion and a priority. Our audits are written to be executed, not filed.
Speak to us today to get started