Services
Our services
48 services in seven groups: SEO, GEO and AEO, paid media, digital PR and content, email marketing, direct mail, and strategy.
9 services
SEO
SEO Services
Every account at Essheo is worked by a senior SEO, not handed down to a junior after the pitch.
Local SEO
A local SEO agency works to put your business in front of nearby people searching for what you do: in Google's map pack, the organic results beneath it and AI assistants' recommendations.
E-commerce SEO
Our e-commerce SEO services help online shops get category and product pages found by people ready to buy, on Google and in AI answers that recommend products.
Shopify SEO
As a Shopify SEO agency, we help stores get their collections and products found, whether shoppers search Google or ask an AI assistant.
Technical SEO
Content and links are wasted on a site Google cannot crawl efficiently or render properly.
Link Building
Authority is still the hardest ranking factor to fake and the one that separates page one from page three in competitive sectors.
International SEO Services
We are an international SEO agency for businesses selling in more than one country, helping buyers in each market reach the version of your site built for them.
On-Page SEO Services
Our on-page SEO services tune each page for the searches it should win, through the title, headings, copy, internal links and images search engines read, with the copy checked for how an AI assistant would read it.
Website Migration SEO
We are an SEO migration agency for businesses changing platform, domain, design or URL structure, planning the search side so the rankings and links your site has earned can carry across.
11 services
GEO and AEO
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
Answer Engine Optimisation
Answer engines pull one response from the web and present it as the answer.
AI Visibility Audits
Most businesses have never checked whether ChatGPT or Google's AI Overviews recommend them, their competitor, or nobody at all.
Reddit GEO
As a Reddit marketing agency, we get your brand into the subreddits your customers already read, through posts and comments that add to the discussion.
Quora GEO
We act as your Quora marketing agency, answering the questions your buyers already ask on Quora in replies that Google can show and AI assistants can cite.
ChatGPT Optimisation
ChatGPT optimisation is the ChatGPT workstream of our Generative Engine Optimisation programme: getting your business found, cited and named when a buyer asks ChatGPT to recommend a company like yours.
Claude Optimisation
Claude optimisation works on how Claude describes your business when buyers use it to research and compare suppliers.
Copilot Optimisation
Copilot optimisation, part of our Generative Engine Optimisation programme, improves what Microsoft's assistant in Bing, Windows and Microsoft 365 can find and say about you.
Entity Optimisation
Entity optimisation gives search engines and AI assistants one verifiable set of facts about your business: who you are, the people behind it and what you offer.
Gemini Optimisation
Gemini optimisation works on what Google's AI tells buyers about you, in AI Overviews, AI Mode and Gemini itself.
LLM Optimisation
LLM optimisation makes your website readable to language models: open to their crawlers and clear enough to be understood accurately.
14 services
Paid Media
PPC Management
Our founder spent fourteen years buying leads in home energy and heating, some of the most expensive click auctions in the UK, before starting Essheo.
Google Ads
A Google Ads account can burn a month's budget on the wrong searches in a week.
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
App Advertising
App advertising is paying to put your app in front of people likely to install it and keep using it, through install and engagement campaigns on social platforms and app-install networks.
Apple Search Advertising
Apple Search Ads management means choosing which App Store searches your app appears for, what you bid on each and which searches you shut out.
Audio Advertising
Audio advertising puts your message inside podcasts and on streaming platforms such as Spotify, in moments when a screen ad cannot reach your buyers.
Bing Advertising
As your Bing Ads agency, we plan and manage campaigns in Microsoft Advertising, the platform behind Bing's ads, for a Bing audience your Google Ads often miss.
Display Advertising
Our display advertising agency puts your banners in front of two groups on the websites and apps they use: people who have not come across you yet, and people who visited your site and left.
Facebook Advertising
As a Facebook ads agency, we run campaigns on Meta's ad platform that reach new customers before they go looking and bring back visitors who left without buying.
Instagram Advertising
Essheo is an Instagram ads agency for UK businesses that makes a separate version of each ad for the Feed, Stories, Reels and Explore, and turns product catalogues and creator posts into campaigns.
LinkedIn Advertising
Paid campaigns from our LinkedIn advertising agency are aimed at B2B buyers by role and employer, or at the named accounts on your target list.
Pinterest Advertising
Reach people while they search and save ideas for a home, a wedding or a purchase still being planned: our Pinterest advertising agency puts your products and services among those ideas.
TikTok Advertising
As your TikTok ads agency, we script, produce and run short video campaigns for brands whose buyers skew younger, made to sit among the organic videos in the feed, not interrupt them.
5 services
Digital PR and Content
Content Marketing
Content is the raw material every search platform runs on, from Google's index to the retrieval systems behind ChatGPT.
Digital PR
Digital PR earns the links, mentions and coverage that no other channel can buy.
YouTube and Video SEO
Your customers search YouTube for how-to guides, product comparisons and "is it worth it" reviews before they buy, and Google increasingly shows video results and AI Overviews built from them.
Copywriting Services
Our copywriting services cover the words that ask a customer to act: website and landing pages, ads, product descriptions and emails, each written in your tone of voice with a clear commercial goal.
Social Media Management
As a social media management agency, we plan, create and publish organic content for the platforms your customers use, then answer the comments and messages it brings in.
6 services
Strategy
Strategy and Consultancy
Not every business needs an agency doing the work.
Competitor Gap Analysis
Your competitors' search presence is public.
Conversion Rate Optimisation (CRO)
As a conversion rate optimisation agency, we help you turn more of the visitors you already have into enquiries and sales, before you pay to bring in more.
HubSpot Services
Whether you are new to HubSpot or switching from another CRM, we set up, migrate and manage it as a HubSpot agency in the UK, so marketing, sales and service share one clean set of records.
SEO Training
Our SEO training in the UK is for business owners and in-house marketing teams who want to run their own SEO or direct an agency with confidence.
Web Design & Development
Our web design and development services give you a website designed around your buyers and built by an agency that also runs SEO, so search is planned in from the first wireframe.
Speak to us today to get started
