Gemini Optimisation
Gemini Optimisation for the Answers Google Gives Above Its Results
Gemini optimisation works on what Google's AI tells buyers about you, in AI Overviews, AI Mode and Gemini itself. It is one workstream of our Generative Engine Optimisation programme, though a standalone Gemini project can be scoped, and the work starts from the records Google already keeps on you. It is not about using Gemini as an SEO tool.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Where Gemini starts to matter
Answered above your own listing
You rank well for a question buyers ask, such as how two products compare or how a legal process works. Yet an AI Overview now answers it first, citing other firms' pages.
A thin or dated knowledge panel
Search your business name and Google shows a sparse panel, an outdated description or none at all, while your site, directories and social profiles each describe your services differently.
A Business Profile left half done
You serve local customers, yet your Google Business Profile lacks categories, services, photos and recent posts. When a buyer asks Google's AI for a firm like yours nearby, a rival with a fuller profile may be named.
A rival's video gets the citation
Your written guide answers a question buyers ask, but the AI Overview for it cites a competitor's YouTube video instead. AI Overviews do cite YouTube videos, and your business has yet to publish one.
What we do
One programme for Google's AI and the rest
Within Generative Engine Optimisation, Gemini optimisation shares one approved set of buyer prompts with the work for ChatGPT, Perplexity and Claude, and it normally runs inside the SEO retainer. For a first baseline, AI Visibility Audits include Gemini, AI Overviews and AI Mode as standard.
Links count too: the Boilers 2 Go case study calls branded authority links critical for Google AI Overviews and models such as Gemini, not just rankings.
What Google already knows shapes Gemini's answers
Gemini is Google's own AI, and its models are behind many of the AI Overviews above Google's results. It also draws on what Google records about you: the Knowledge Graph informs how Gemini understands your brand, and for firms with local customers, Business Profile details reach Gemini and the AI Overviews shown for nearby searches.
On your own pages, Google's AI favours clearly organised content, structured data and visible experience, expertise, authority and trust (E-E-A-T). AI Overviews draw on the signals traditional SEO builds, so what we know of Google's ranking factors carries straight into this work.
Five inputs our Gemini optimisation services improve
The snippets AI Overviews draw on
Through Answer Engine Optimisation, pages near the top for buyers' questions are reworked to compete for featured snippets and People Also Ask answers.
Knowledge Graph signals
One name, description, services list and set of locations on your website, directories, social profiles and, where it fits, Wikidata, restated in organisation schema. Entity Optimisation goes deeper.
Service and FAQ schema
On the pages buyers reach, markup tells Google's AI what each page covers, so an answer taken from it can be credited to your business.
A complete Business Profile
For firms with local customers, categories, services, photos and posts kept up to date through our Local SEO work, plus a routine for gathering genuine reviews.
Video on YouTube
Where a question suits a demonstration, videos with chapters and transcripts, planned through YouTube and Video SEO, give AI Overviews something of yours to cite.
Three Google surfaces, measured one by one
Each month your approved prompts run on AI Overviews, AI Mode and Gemini separately, through specialist platforms and our own scripts, and each surface gets its own line: mentions, links, placement and the rivals it chose. Search Console cannot see a visit lost to an AI answer, so we read those lines against rankings, clicks and enquiries, and flag where AI Overview visibility cannot yet be measured precisely.
How it works
From Google's first answers to your monthly report
Expect two speeds: fixes to Google's records and your pages can show in citations within weeks; reviews and outside coverage typically take three to six months.
Related services
Other GEO and AEO services
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
LLM Optimisation
LLM optimisation makes your website readable to language models: open to their crawlers and clear enough to be understood accurately.
Quora Link Building
We act as your Quora marketing agency, answering the questions your buyers already ask on Quora in replies that Google can show and AI assistants can cite.
Reddit Link Building
As a Reddit marketing agency, we get your brand into the subreddits your customers already read, through posts and comments that add to the discussion.
AI Visibility Audits
Most businesses have never checked whether ChatGPT or Google's AI Overviews recommend them, their competitor, or nobody at all.
Answer Engine Optimisation
Answer engines pull one response from the web and present it as the answer.
Insights
AI SEO Guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
Not exactly, though they are closely linked. AI Overviews are summaries inside Google's search results, and Gemini's models generate many of them; Gemini also answers people directly. So Gemini optimisation tends to help with both, but we measure each separately.
Make your business easy for Google to recognise and your pages easy to quote: matching details wherever you are listed, schema on key pages, clear answers to buyers' questions and proof of expertise from reviews and coverage elsewhere. Nobody can guarantee a citation, because only Google controls what Gemini says.
Reliable for trends, less so for any single reading. An AI Overview shows on some searches and not others, and Gemini can answer one prompt differently from run to run. It is most useful when the same approved prompts run monthly, so results compare like for like.
Only a test will tell you. We run the comparison and specification questions your shoppers ask through Gemini, AI Mode and AI Overviews, then record which brands come back. Where yours is missing, product and review schema, plus pages answering those questions, help Google's AI represent your products accurately.
Accuracy varies, and the details it gives about a particular business can be out of date or wrong. You can influence its account of yours: the Knowledge Graph and your Business Profile both feed what Gemini says about you, so when it errs, those records are among the first things we check.
There is no agreed answer, so judge candidates on how they would handle Google's AI for you. Ask whether they check what Google holds about you as well as its answers, report AI Overviews, AI Mode and Gemini separately, and run the work as part of your SEO.
Speak to us today to get started