LinkedIn Advertising Agency
LinkedIn Advertising Agency Campaigns Aimed at the People Who Approve Purchases
Paid campaigns from our LinkedIn advertising agency are aimed at B2B buyers by role and employer, or at the named accounts on your target list. Lead gen forms are wired into your CRM before launch, so you can see which enquiries become pipeline and which go nowhere.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When LinkedIn spend is not turning into pipeline
Message ads that read like spam
Your message ads land in inboxes sounding like a cold sales pitch, and the senior people you wrote them for rarely respond. Written for a professional reader, with tested offers, they need not feel like spam.
Click costs compared with Meta
Your LinkedIn clicks look dear beside Facebook or Instagram, so the budget gets trimmed. They tend to cost more because the audience is so precisely chosen; the fairer test is what each lead becomes.
Target accounts your ads miss
Your sales team has a list of named companies it wants to win, while broad campaigns spend on everyone else. Account-based campaigns aim at those firms and the buying committees inside them.
Engaged readers never followed up
Professionals read your sponsored content or open a message ad, then go quiet, and nothing follows them up. B2B purchases are rarely settled at first sight, so retargeting keeps you in view.
What we do
Audiences built from what people do for a living
On LinkedIn, an ad finds its audience through members' professional details: job title, seniority, employer, company size and industry, or a list of named firms. Defining that audience is the core of a LinkedIn advertising agency's work, and most of it is settled before launch.
We design sponsored content for the feed and message ads delivered to a member's inbox. Precise targeting tends to make each click dearer than elsewhere, so an audience drawn too wide spends heavily on people who will never sign.
Inside our LinkedIn ads management
LinkedIn advertising services, as we run them, cover everything from the audience to the CRM.
Role and company targeting
Audiences shaped by function, level of authority and the size and sector of firm you sell to, so budget lands on people who can say yes.
Account-based campaigns
For high-value sales, campaigns aimed at a list of named companies, reaching each firm's buying committee instead of everyone with a matching job title.
Sponsored content and message ads
Feed ads and direct message campaigns written for professionals so they do not feel like spam, with formats, copy and offers tested.
Lead gen forms into your CRM
LinkedIn lead gen ads connected to your CRM or sales process, so each lead reaches your team as it arrives.
Retargeting and exclusions
Follow-up ads for professionals who engaged with your content or reached your site, including through SEO and GEO, while current customers in your CRM are left out.
Reporting that follows the lead into your CRM
LinkedIn leads rarely convert overnight, so each lead is imported into your CRM and, as deals progress, offline conversions go back to LinkedIn so it learns from real revenue. Reports cover lead quality, cost per lead, pipeline influence and the revenue those leads produce. A cheap click from a student is worth less than a dear one from a finance director, so click-through rate and cost per click only show us where to look.
LinkedIn alongside search and your other channels
LinkedIn campaigns sit within PPC Management, run by one team alongside your search ads and SEO, because B2B buyers tend to meet you on LinkedIn and in search over a long cycle. Through Paid Social we weigh whether LinkedIn should share budget with Meta, TikTok or Pinterest.
Our Automation and Nurture Sequences email each LinkedIn form lead while your salespeople make contact. If your own team runs LinkedIn, a LinkedIn ads audit through PPC Consultancy and Audits checks structure, tracking and wasted spend, with written findings for your people to act on.
How it works
Working with our LinkedIn advertising agency, step by step
Related services
Other Paid Media services
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
Pinterest Advertising
Reach people while they search and save ideas for a home, a wedding or a purchase still being planned: our Pinterest advertising agency puts your products and services among those ideas.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
PPC Management
Our founder spent fourteen years buying leads in home energy and heating, some of the most expensive click auctions in the UK, before starting Essheo.
TikTok Advertising
As your TikTok ads agency, we script, produce and run short video campaigns for brands whose buyers skew younger, made to sit among the organic videos in the feed, not interrupt them.
App Advertising
App advertising is paying to put your app in front of people likely to install it and keep using it, through install and engagement campaigns on social platforms and app-install networks.
Insights
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FAQs
Frequently Asked Questions
It works by audience, not keyword: you describe the professionals who should see an ad, and LinkedIn shows it to members who fit. We set campaigns up in order: audience and offer agreed, the lead gen form wired to your CRM, then rival versions of each ad at launch.
Through native lead gen forms shown to a precisely chosen audience, so professionals can enquire without leaving LinkedIn. Each form feeds your CRM the moment it is sent, and retargeting returns to people who read your content or visited your site but did not get in touch.
Across your sales cycle, not the month a lead arrived. A LinkedIn lead can take weeks or longer to close, so return is revenue from won deals set against spend, with pipeline influence as the early signal. Your CRM settles the figures, since platform-reported results tend to overstate.
Often both, because they do different jobs. Google Ads answer people already searching for what you sell. LinkedIn reaches buyers by job and company before they search, with a precision few other platforms offer, which suits firms that can name their buyers.
Pick the one that asks about your pipeline before your click rates. A good one wires LinkedIn's forms into your CRM before spending and adjusts targeting as lead quality comes in. Everyone who makes those targeting decisions for our clients has 8+ years' experience.
Yes, when your buyers can be picked out by job and employer. Clicks tend to cost more than elsewhere because the audience is so precisely chosen, so judge it on whether leads become deals worth the spend. No LinkedIn advertising agency can guarantee results, ours included.
Speak to us today to get started