SEO Training UK
SEO Training in the UK, Built on Your Own Website
Our SEO training in the UK is for business owners and in-house marketing teams who want to run their own SEO or direct an agency with confidence. Sessions use your website, your data and your competitors as the material, and each one is led by a senior SEO who still runs client campaigns.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When it is time to train your own team
Advice that never reaches the site
Audits and agency reports arrive full of recommendations, and your team agrees with them in meetings, then cannot turn them into changes. Training shows what each recommendation means on your own pages.
New to managing SEO
A marketing manager has inherited SEO, and an agency along with it. Training gives them enough grounding to brief that agency, question its reports and judge whether its work is paying off.
Owners doing their own SEO
You run the business and the website, and you have read enough to know SEO matters, but not which jobs come first. Training on your own site separates the essential tasks from the noise.
Content planned without search data
Your content team publishes steadily, but pages follow what the business wants to say rather than what buyers type. Training in keyword research and page structure addresses that without flattening your brand's voice.
What we do
Why we teach SEO on your own website
Our SEO training for UK teams starts with the site your team already runs. Examples come from your own pages, your Search Console and Google Analytics data and your competitors, not a stock slide deck, and the topics follow the industry you sell in.
The person teaching is not a full-time trainer but an SEO who runs live campaigns daily. Each session is led and adapted live, following your team's questions rather than a fixed script.
What an SEO training course with us covers
Content is drawn from five areas and weighted to the gaps in your team.
Technical SEO fundamentals
Crawling, indexing, site speed and structured data in practical terms, with examples from your own site, so your team can spot the issues that matter there.
Content and on-page SEO
Keyword research and page structure for the people who write your pages, so new content is built to rank in your brand's own voice.
Search Console, GA4 and your tools
Reading Search Console, Google Analytics and any SEO tools you already have, then turning what they show into a short list of actions.
Reporting and KPIs
Reports built around the metrics that reflect business performance, so traffic charts are never the whole story.
AI search and GEO
How ChatGPT, Perplexity, Gemini and Google's AI Overviews decide which sources to trust and which businesses to name, and what your team can change as a result.
How you will know the training worked
Training is judged by what your team does afterwards, not by how the day felt. Where reporting is on the agenda, your team builds a report of its own and uses it to see whether its changes are moving enquiries, leads and sales.
Nobody can promise rankings from training, because nobody controls Google's results. The aim is a team that can make changes and measure them.
Workshops, programmes and one-to-one coaching
An SEO workshop lasts a half or full day; teams with more ground to cover take a multi-session programme, and one-to-one SEO coaching suits marketing leads who need to get up to speed fast. We are based in West Yorkshire, so SEO training in Leeds and across Yorkshire can run at your premises; elsewhere in the UK, sessions run by video call.
Once the sessions finish, retained hours through Audits and Consultancy can add a monthly senior review of your team's work. If you would rather hand the work on, our SEO Services retainer takes it over, and PPC Consultancy and Audits covers Google Ads training.
How it works
How SEO training runs, from scoping call to follow-up
Related services
Other Strategy services
Strategy and Consultancy
Not every business needs an agency doing the work.
Web Design & Development
Our web design and development services give you a website designed around your buyers and built by an agency that also runs SEO, so search is planned in from the first wireframe.
Competitor Gap Analysis
Your competitors' search presence is public.
Conversion Rate Optimisation (CRO)
As a conversion rate optimisation agency, we help you turn more of the visitors you already have into enquiries and sales, before you pay to bring in more.
HubSpot Services
Whether you are new to HubSpot or switching from another CRM, we set up, migrate and manage it as a HubSpot agency in the UK, so marketing, sales and service share one clean set of records.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
It is teaching for the people who look after your website: how search engines crawl and rank pages, how to research keywords and structure content, and how to read the data. Ours uses your own site and data as the material, so the lessons land on pages your team can change.
Learn the jobs an owner can take on, then measure what each change does. Once trained, you can handle page structure and keyword research, and Search Console lets you check whether each edit is working. Ranking against national brands is harder: it needs judgement built over years of practice, which no course hands over.
Train whoever manages the agency to direct its work, which is a different goal from training staff to do SEO themselves. They need enough technical, content and reporting knowledge to set priorities, test the agency's recommendations and check its figures in Search Console, not the hands-on skill to make every change.
Four: technical knowledge of how search engines find and index a site; the content skill of matching pages to what buyers search for; turning GA4 and Search Console figures into decisions; and knowing how AI assistants pick the sources they cite. Our sessions cover all four.
Ideally from people who still do SEO for a living. Ask whether the trainer runs live campaigns and whether sessions use your website or a generic template. Ours is taught by SEOs with 8+ years' experience each, gained in hard to rank sectors.
They are when the lessons carry over to your own website. Principles taught on someone else's examples still leave your team to work out how they apply to your pages. A course is worth the time when your team comes away knowing what to change first, and why.
Speak to us today to get started