Social Media Management
A Social Media Management Agency That Keeps Your Channels Active and Answered
As a social media management agency, we plan, create and publish organic content for the platforms your customers use, then answer the comments and messages it brings in. We plan it around your SEO, PR and advertising, and someone on our team checks every post before it is published.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When to hire a social media management agency
Posting only when there is time
Your feeds get attention when someone has a spare hour, so weeks pass in silence and then several posts land at once, none of them tied to a business goal.
Questions left unanswered
Customers ask about opening hours, stock or bookings under your posts and in your inbox, and the replies arrive days later, if at all. Anyone else reading the thread sees that silence too.
One post copied everywhere
The same graphic and caption go out on Instagram, LinkedIn, Facebook and TikTok unchanged, although the people on each platform expect a different format and tone, so the post suits none of them.
Likes that never become visits
Posts collect likes and friendly comments, yet social barely shows up in your website analytics, and nobody can say whether the hours spent on it have produced an enquiry or a sale.
What we do
Social reaches people before they search
On Google or in an AI assistant, the buyer arrives with a question. On Instagram, TikTok, Facebook or LinkedIn, the people who see your posts are often not looking for you yet, so each post has to hold their attention and give them a reason to follow.
So our work as a social media management agency starts with who you want to reach and which platforms they use, not a quota of posts. If you want a LinkedIn marketing agency or a TikTok marketing agency in particular, we still check that your customers use that platform before anything is posted. The work is organic: your own posts, the replies beneath them and your inbox. Advertising on those platforms is a separate service, Paid Social.
What our social media management services cover
Strategy and platform choice
Goals agreed first, then the platforms that suit your audience, from Instagram, Facebook and Pinterest to LinkedIn and TikTok, rather than a thin presence everywhere.
Content made for each platform
Graphics, video and captions shaped to each platform's format and tone, drawing on your brand assets and any footage you already hold.
Calendar and scheduling
Posts booked in ahead of time, including short clips for TikTok and Instagram cut from any video made through YouTube and Video SEO. AI speeds up drafting and scheduling, never the final sign-off.
Community management
Comments and messages answered promptly, in your voice, by people on our team, never with one pasted reply sent to everyone.
Social listening
We track posts and threads that name your business without tagging it, then flag the ones that need a reply, from a customer's thanks to a complaint that should be put right quickly.
Creator partnerships
A way to reach people your own profiles have not reached yet. We look for creators and influencers whose followers match your customers, then run each partnership for you, from first outreach onwards.
How we report on your social channels
Our reports cover engagement quality, follower growth and the visits social sends to your website, each read against the goals set in the audit. We then follow those visits through your analytics to the enquiries and sales they turn into, so social is judged on the same numbers as the rest of your marketing.
Social as part of your search marketing
Social media management sits within our Content Marketing service, and your posts are planned with your SEO, Digital PR and advertising rather than in isolation.
The Boilers 2 Go case study lists organic growth on its social channels in the same scope as its SEO, GEO and YouTube work.
How it works
How we take over and run your social channels
As with all our work, we aim to finish auditing and planning within the first one to two weeks.
Related services
Other Digital PR and Content services
YouTube and Video SEO
Your customers search YouTube for how-to guides, product comparisons and "is it worth it" reviews before they buy, and Google increasingly shows video results and AI Overviews built from them.
Content Marketing
Content is the raw material every search platform runs on, from Google's index to the retrieval systems behind ChatGPT.
Copywriting Services
Our copywriting services cover the words that ask a customer to act: website and landing pages, ads, product descriptions and emails, each written in your tone of voice with a clear commercial goal.
Digital PR
Digital PR earns the links, mentions and coverage that no other channel can buy.
Insights
Latest guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
You hand over the day-to-day running of your channels. We agree goals and platforms with you, create and schedule posts, answer comments and messages, watch for brand mentions and report back. You choose how involved to be.
It is everything you publish, and every conversation you have, on social platforms without paying to promote it. Paid social is the advertising on those platforms, a separate service we also run. If you want an Instagram marketing agency to run your profile rather than your ads, organic social is what you are buying.
It is monitoring what people say about your brand across social platforms, not just on your own profiles. That is where it differs from community management, which answers the comments and messages sent to you: listening finds conversations about you that were never addressed to you, and our reports sum up what they say.
Through engagement quality and follower growth on each platform, plus the clicks that take people from a post to your website. The right mix varies from one business to the next, so we tailor the measures to your goals and agree them with you before anything is published.
Look for a manager or social media management agency that sets strategy before posting, puts real people on your comments and reports against measures agreed with you, and ask each candidate to show all three. Our people each bring 8+ years' experience. Be wary of promised follower numbers: no agency controls the platforms.
Because it puts you in front of people who are not searching yet and keeps a conversation going with those who already know you. It is not equally useful everywhere: a Pinterest marketing agency is little help if your customers are not there. We recommend only the platforms they use, planned with your search marketing.
Speak to us today to get started