Pinterest Advertising Agency
Pinterest Advertising Agency: Be in the Plan Before the Purchase
Reach people while they search and save ideas for a home, a wedding or a purchase still being planned: our Pinterest advertising agency puts your products and services among those ideas. A senior media buyer chooses your keywords, Pins and budget, and each campaign is judged on the enquiries, bookings and sales it brings.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When Pinterest advertising deserves a place in your plan
Buyers plan without seeing you
Your customers collect ideas for a kitchen, a wedding or a wardrobe long before choosing who to buy from, and Pinterest is one place they do it. If your products are missing there, a rival's products fill the space.
Saves reported as the result
Your Pins collect saves, and the monthly report stops there. A save shows someone planning; the purchase may come months later or never, and only tracking that follows the click to your checkout or CRM shows which.
Seasonal demand met too late
Your trade peaks at Christmas, in wedding season or when garden projects start, but your ads go live as orders arrive. People search Pinterest for those moments months ahead, while they plan.
Aimed at profiles, not plans
Your Pinterest campaigns reuse the audience settings from your other social ads, so they reach people by who they are. The keywords your buyers type into Pinterest while planning what you sell go untargeted.
What we do
How Pinterest matches ads to what people plan
Pinterest is closer to a visual search engine than to a social feed. People type what they are planning, from a bathroom makeover to a summer menu, and save the ideas worth returning to. Ads appear as Pins among those results, so we design them to belong there.
Alongside interests, a campaign can target the keywords people search and the ideas they save, reaching someone by what they plan rather than only who they are. Seasonal searches begin months before the purchase, so timing matters as much as keywords.
What our Pinterest ads management covers
Pinterest ads management has five parts; your goal decides which comes first.
Keyword and interest targeting
Keyword sets built from what your buyers search for and save on Pinterest, with interest targeting alongside, grouped by what people are planning.
Pins made for the platform
Standard, video and carousel Pins built to sit naturally among the ideas people browse, designed in-house or drawn from your product photography and brand imagery.
Shopping ads from your catalogue
Your product catalogue turned into shoppable Pins, shown to people searching for ideas and judged on the sales they bring, not saves.
A seasonal calendar
Campaigns timed to when your buyers start searching for each season or occasion, often months ahead, so Pins are live before demand peaks.
Following up saves
People who saved or clicked your Pins without buying see further ads while they are still planning.
How our Pinterest advertising agency judges results
Saves, outbound clicks and cost per result are Pinterest's own measures, which we read as diagnostics. The verdict comes from your analytics and CRM, where server-side tracking and tagged links reveal the enquiries, bookings and sales each campaign produced. Your dashboard sets Pinterest spend against the leads, cost per lead and revenue it returns, and each month we review it with you and agree what changes. If Pinterest is not working for you, we tell you plainly and move its budget elsewhere.
Where Pinterest sits in our paid media
People gather ideas on Pinterest, often before looking for a business to buy from, and turn to search once ready to choose. We run Pinterest within PPC Management, beside your search ads and SEO, so the two are planned together around the same buyer.
Whether Pinterest advertising suits you is settled in Paid Social, which starts from who buys from you. It fits buyers who research at length before a considered purchase: home improvement, interiors, weddings, fashion, food and travel. We also run it for Shopify stores and Etsy sellers. For B2B, LinkedIn usually fits better, and we recommend one or two platforms to begin with.
How it works
How we build and run a Pinterest campaign
Related services
Other Paid Media services
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
PPC Management
Our founder spent fourteen years buying leads in home energy and heating, some of the most expensive click auctions in the UK, before starting Essheo.
TikTok Advertising
As your TikTok ads agency, we script, produce and run short video campaigns for brands whose buyers skew younger, made to sit among the organic videos in the feed, not interrupt them.
App Advertising
App advertising is paying to put your app in front of people likely to install it and keep using it, through install and engagement campaigns on social platforms and app-install networks.
Apple Search Advertising
Apple Search Ads management means choosing which App Store searches your app appears for, what you bid on each and which searches you shut out.
Audio Advertising
Audio advertising puts your message inside podcasts and on streaming platforms such as Spotify, in moments when a screen ad cannot reach your buyers.
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FAQs
Frequently Asked Questions
A business pays for Pins that Pinterest places in search results and among the ideas people browse. Campaigns are aimed through keywords, interests and saved ideas, and Pinterest shows each Pin to people whose searches and saves fit.
Yes, and its ads meet people differently from most social ads. Pinterest behaves less like a feed and more like a visual search engine, so ads reach people looking for ideas rather than scrolling past posts. Formats include standard, video and carousel Pins, plus shopping ads.
Start from the searches your buyers make, then build targeting, Pins and tracking around them. If you hire a Pinterest ads agency, ask who makes those decisions. Ours are made by media buyers with 8+ years' experience, who use AI tools to analyse trends and audience data but make every creative and targeting decision themselves.
With Pins that lead to your Etsy listings, aimed at the keywords buyers search while planning, from a wedding to a Christmas present. We run Pinterest ads for Etsy sellers, building Pins from your listing photos, timing campaigns to the season and judging them on sales rather than saves.
Through shopping ads built from your store's catalogue, which we connect using the Pinterest app for Shopify so your products appear as shoppable Pins. Conversion tracking runs from the first day, and the sales and revenue those ads bring are reconciled against your analytics, with saves and clicks read as diagnostics.
As long as your buyers take to plan, which on Pinterest can mean months before a season or occasion. Saves and outbound clicks give an early sign that a Pin appeals; sales, the real test, come as plans turn into purchases. Nobody controls that timing, so we promise neither a date nor a result.
Speak to us today to get started