TikTok Ads Agency
TikTok Ads Agency for Ads That Earn Their Place in the Feed
As your TikTok ads agency, we script, produce and run short video campaigns for brands whose buyers skew younger, made to sit among the organic videos in the feed, not interrupt them. Each message is tested as a batch of hooks, weak ones are cut fast, and the best creator posts become Spark Ads.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When a TikTok ads agency earns its keep
Ads recut from other channels
Your TikTok ads are TV spots, Facebook videos or product shots trimmed to fit. Placed among the organic videos in the feed, they look like adverts and come across as an interruption.
Younger buyers your other ads miss
Your search ads catch people already looking, yet few Gen Z and Millennial shoppers come through your existing channels. TikTok's audience skews younger, so it is a natural place to test for those buyers.
Organic posts beating your ads
A video on your own account, or a creator's post about your product, draws more comments and shares than anything you paid for. Spark Ads can put budget behind it and keep the engagement it earned.
A winning video that went quiet
One ad carried the account for weeks, and results have slipped since. Trends and formats move quickly on TikTok, so a campaign needs a steady run of new hooks and edits, not one tired video.
What we do
How TikTok decides who sees your ad
TikTok ads play in the same feed as organic videos, and people move through it quickly. Your ad competes with those videos for attention, so the first job of a TikTok ads agency is creative that looks as if it belongs.
Who sees it then depends on your objective, your audience and the conversions your tracking reports, which TikTok uses to refine delivery. Its algorithm and audience expect pace, so we plan a steady supply of new hooks, edits and formats.
The TikTok advertising services we run
As a TikTok advertising agency we run six strands, weighted by whether you sell online or take enquiries.
Native video creative
Scripts and short videos made for TikTok, never a TV or Facebook ad cut down to fit, produced by us or your video team to our brief.
Creators and Spark Ads
We work with creators on videos about your products, then run their posts, or your best organic ones, as Spark Ads that keep their engagement.
Interest, behaviour and custom audiences
TikTok's own targeting plus custom audiences from your customer list and site visitors, with existing customers kept out of prospecting.
TikTok Shop campaigns
Your catalogue linked to campaigns built for TikTok Shop, so an ad leads to a purchase on the platform, not a page on your site.
Retargeting engaged viewers
People who watched or engaged with your videos without buying or enquiring see a follow-up ad while still deciding.
TikTok Search Ads
Run alongside your feed campaigns and judged by the same test, the enquiries and sales they bring rather than views.
Measuring each edit and every Shop sale
We read TikTok's views, engagement rate and cost per result edit by edit to decide which hooks stay, though never on views alone. A TikTok Shop purchase happens on TikTok, not your site, so Shop campaigns are judged on the orders taken there.
For ads sending people to your website, your CRM and analytics settle which enquiries and sales each one produced, since TikTok's own tally runs high. You get weekly optimisation, a monthly strategy review and a dashboard of leads, revenue, cost per lead and spend.
Seen on TikTok now, searched for later
Younger buyers can meet you on TikTok before they start looking for what you sell. When they do look, your paid search and SEO should be there, so TikTok is planned inside PPC Management by the people running those channels, and your search visitors can see TikTok ads in turn.
Paid Social settles whether TikTok earns a share of your budget, starting from your buyers and recommending one or two platforms. Where your team already runs TikTok, PPC Consultancy and Audits reviews its tracking and budget without taking it over.
How it works
How your TikTok campaigns take shape
Related services
Other Paid Media services
App Advertising
App advertising is paying to put your app in front of people likely to install it and keep using it, through install and engagement campaigns on social platforms and app-install networks.
Apple Search Advertising
Apple Search Ads management means choosing which App Store searches your app appears for, what you bid on each and which searches you shut out.
Audio Advertising
Audio advertising puts your message inside podcasts and on streaming platforms such as Spotify, in moments when a screen ad cannot reach your buyers.
Bing Advertising
As your Bing Ads agency, we plan and manage campaigns in Microsoft Advertising, the platform behind Bing's ads, for a Bing audience your Google Ads often miss.
Display Advertising
Our display advertising agency puts your banners in front of two groups on the websites and apps they use: people who have not come across you yet, and people who visited your site and left.
Facebook Advertising
As a Facebook ads agency, we run campaigns on Meta's ad platform that reach new customers before they go looking and bring back visitors who left without buying.
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FAQs
Frequently Asked Questions
They play in the feed among the organic videos people scroll through. You pick an objective and an audience, from interests, behaviours or your own customer data, and TikTok learns who to show each ad from the conversions your tracking reports. Creative carries most of the weight.
Paid ads made from existing organic posts, your own or a creator's. The post keeps its native look and the engagement it has already built, while paid spend takes it to the audiences you pick. They let creator content carry paid reach without becoming a conventional advert.
With the TikTok Pixel and server-side tracking, a UTM tag on each ad's link, call and form tracking and CRM lead imports, tested before launch. Views and cost per result show which videos hold attention; your CRM records and TikTok Shop orders show which ones pay.
Yes. We run TikTok Search Ads beside your feed campaigns, managed by the same media buyer and tracked through to enquiries and sales in the same way. If they are not paying their way against the rest of your TikTok spend, we tell you and move the budget.
It can be, when your team cannot keep new videos coming or trace TikTok spend to sales. A TikTok ads agency should script feed-native batches, run Spark Ads and link any catalogue to TikTok Shop. Ask who decides: here, every creative and targeting call is a media buyer's, and each brings 8+ years' experience.
They can be for brands selling to Gen Z and Millennial buyers, and wherever a short video can carry the message. The catch is creative: trends move fast, so ads need replacing often. And TikTok's algorithm chooses whose feed each video lands in, so returns are tested for, never promised.
Speak to us today to get started