Facebook Ads Agency
A Facebook Ads Agency That Counts Sales, Not Reach
As a Facebook ads agency, we run campaigns on Meta's ad platform that reach new customers before they go looking and bring back visitors who left without buying. A senior media buyer sets up tracking before any budget is spent, so decisions rest on the enquiries and sales your ads produce.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When your Facebook advertising needs a specialist
Boosted posts, few enquiries
Your small business boosts a post when things go quiet, and the reach climbs, yet nobody can name an enquiry it produced. A clear objective and working tracking end the guesswork.
Lead forms from outside your area
You serve a handful of towns, yet your Facebook lead forms bring enquiries from places you never cover. Facebook still counts every one of them as a result.
Many campaigns, none of them learning
You run a campaign for every service, offer and audience, so each gets a sliver of budget and none spends enough to leave Facebook's learning phase or show what works.
Most of your range never advertised
You sell online, yet your Facebook ads show only a few hand-picked products. Connecting your catalogue to Facebook Shops and catalogue ads lets your ads draw on the whole range, and shoppers tap through to your site to buy.
What we do
Facebook learns from the results you report
Every Facebook campaign starts with an objective, such as leads, sales or awareness; a leads or sales campaign also names the conversion event that counts as a good result. The platform then shows those ads to more of the people it expects to produce that event.
The Meta Pixel records what people do on your site after an ad, the Conversions API sends conversions to Meta from your own server as well, and imported calls and offline sales show it what a paying customer looks like. Report only form fills and it hunts for more of them.
Each prospecting campaign also needs enough budget to leave the learning phase. Advantage+ suits accounts with the conversion data to support it; a manual structure suits the rest.
Facebook ads management, strand by strand
Four strands make up our Facebook advertising services; tracking comes first.
Tracking that reaches your CRM
The Meta Pixel and Conversions API installed and tested, call and form tracking, UTM tags on every ad, and CRM imports of leads and offline sales.
Audiences in layers
Lookalikes seeded from your customer list, which also keeps current buyers out of prospecting, warm pools from search visitors, and direct mail postcodes as a matched audience.
Creative built for testing
Static, carousel and short video ads written about your customer's problem, plus catalogue ads for online shops, made in-house or from your own photography.
Lead forms for local services
Facebook lead forms with tight geographic targeting on the areas you serve, each lead checked against your CRM and judged on what it becomes.
What a Facebook ads agency should report
We check Facebook's figures against your CRM and analytics before calling a campaign a success, because the platform's own numbers tend to run high. Cost per result, click-through rate and conversion rate are diagnostics; leads, cost per lead, sales and revenue give the verdict. You see them on a dashboard beside spend, and a monthly strategy review sets out what changes next. If Facebook is the wrong channel for a goal, we say so and suggest where the budget would work harder.
Facebook inside your wider paid media
Our Facebook work sits within PPC Management, run by the team that handles your other paid media and SEO. Paid Social plans Facebook alongside LinkedIn, TikTok and Pinterest, and Instagram Advertising covers the Instagram side of Meta's platform. If you are weighing a Facebook advertising agency against running Meta ads in-house, PPC Consultancy and Audits is the middle route: a senior review while your team keeps the account.
For Easy Boilers, an online boiler brand, we ran Meta remarketing across Facebook and Instagram in step with SEO and PPC; together they brought in over £1.6 million in sales across its two years.
How it works
How we set up and run your Facebook ads
Related services
Other Paid Media services
Google Ads Management
A Google Ads account can burn a month's budget on the wrong searches in a week.
Instagram Advertising
Essheo is an Instagram ads agency for UK businesses that makes a separate version of each ad for the Feed, Stories, Reels and Explore, and turns product catalogues and creator posts into campaigns.
LinkedIn Advertising
Paid campaigns from our LinkedIn advertising agency are aimed at B2B buyers by role and employer, or at the named accounts on your target list.
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
Pinterest Advertising
Reach people while they search and save ideas for a home, a wedding or a purchase still being planned: our Pinterest advertising agency puts your products and services among those ideas.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
Insights
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FAQs
Frequently Asked Questions
It shows your ads to people who have not searched for you yet, guided by what your tracking reports. The Meta Pixel and Conversions API record which ads led to enquiries or sales, and the platform uses those results to decide where your budget goes next.
Effective when it is tightly targeted, tracked through to sales and judged on them; much less so when success means reach. For local service businesses it works best next to search, reaching people before they look and after they leave. Meta decides who sees each ad, so nobody can promise a result.
It is the action you tell Facebook to count as a result: a lead form sent, a call or a purchase. The Meta Pixel records actions on your site, and we add calls and offline sales from your CRM. Choose it with care, because the platform optimises towards whatever you count.
Write to your customer's problem, then test. We write several versions around different messages, in static, carousel and short video formats, and keep the ones that bring in enquiries at a cost that works for you, whatever their reach.
Ads sold by Meta, the company that owns Facebook and Instagram. Facebook campaigns are built and run in Meta Ads Manager, which also places Instagram ads, so a Meta ads agency and a Facebook ads agency do the same job: the useful question is whether they judge your ads on sales.
Give it one result to chase and room to learn. Pick the event that matters, report it accurately, and fund each prospecting campaign well enough to leave the learning phase. Then judge it on the leads and sales it brings, not on early reach.
Speak to us today to get started