Claude Optimisation
Claude Optimisation for Accurate Answers When Buyers Weigh Their Options
Claude optimisation works on how Claude describes your business when buyers use it to research and compare suppliers. It sits within our Generative Engine Optimisation programme or runs as its own project, and our senior SEOs check that Claude's account of you is accurate, not just that you are named. It is not about tuning your own prompts.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Where Claude's account of you counts
Specialists vet you in detail
You sell a technical product, a B2B service or professional advice, and your buyers are specialists who analyse the options before they call. Evaluation like that is work Claude is often given.
A rival gets the fuller write-up
Ask Claude to compare suppliers in your field and it gets your basics right, then spends its detail on a competitor whose thorough, well-sourced pages give it more to say.
Your expertise sits in documentation
The proof of your expertise lives in specifications, user guides and technical documents written for existing customers, away from the pages new buyers reach. Schema marking up your organisation and services is missing too.
Not every buyer opens Claude.ai
Some of your buyers use Claude.ai; others reach Claude through its API. Its account of you rests on the same content and entity signals either way, so one piece of work covers both.
What we do
Why Claude earns a place in your tracking
Claude optimisation belongs to our Generative Engine Optimisation programme, and Claude is in the standard set our AI Visibility Audits test, beside ChatGPT, Gemini, Perplexity and Google's AI Mode and AI Overviews.
What sets it apart is the kind of question it gets. People hand Claude research, analysis and decisions, so the prompts worth testing there are evaluative, such as which supplier suits a stated need. For a considered or B2B purchase, the answer can influence who gets the enquiry.
How Claude forms a view of a supplier
Claude's preference is for depth and nuance over a brisk summary, and an evaluation is where that shows. A fair comparison needs two things from the material about you: what you do, explained fully enough to set against a rival, and signs that others agree.
The first comes from your service pages, documentation and structured data; the second from trade press, reviews and discussion in your field. Whether a buyer opens Claude.ai or reaches it through its API, the answer rests on that material.
What we change so Claude can describe you
Our Claude optimisation services cover four things a detailed comparison tends to expose.
Pages built for evaluation
Service and comparison pages answer the buyer's question first, then set out method, evidence and named expertise, with how-to-choose content for your category.
Documentation and schema
Specifications and technical guides become clear pages on your site, and schema marks up your organisation, services and expertise, so Claude has an accurate account of your offer to draw on.
One account in every comparison
Your name, description, services and locations agree on your site, Google Business Profile, listings and social profiles, so Claude is not reconciling conflicting versions of you. Our Entity Optimisation service takes that work further.
Coverage your buyers read
Digital PR in the trade titles your buyers follow, plus reviews, puts independent evidence behind your claims when Claude weighs you against rivals; press coverage is part of how language models judge which brands matter.
Reading Claude's answers for accuracy
In Claude, being named is only half the test, because a detailed comparison can include you and still get you wrong. So we read each answer to your approved prompts in full, checking that your services are right, that what sets you apart comes through and where you stand against the named competitors. Mentions, links and position are logged too, via specialist platforms and our own scripted runs, and reported beside your Google rankings and organic revenue.
How it works
What happens once Claude optimisation starts
Across our GEO work, fixes to entity details and page structure can shift citations within weeks; outside corroboration usually takes three to six months.
Related services
Other GEO and AEO services
Copilot Optimisation
Copilot optimisation, part of our Generative Engine Optimisation programme, improves what Microsoft's assistant in Bing, Windows and Microsoft 365 can find and say about you.
Entity Optimisation
Entity optimisation gives search engines and AI assistants one verifiable set of facts about your business: who you are, the people behind it and what you offer.
Gemini Optimisation
Gemini optimisation works on what Google's AI tells buyers about you, in AI Overviews, AI Mode and Gemini itself.
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
LLM Optimisation
LLM optimisation makes your website readable to language models: open to their crawlers and clear enough to be understood accurately.
Quora Link Building
We act as your Quora marketing agency, answering the questions your buyers already ask on Quora in replies that Google can show and AI assistants can cite.
Insights
AI SEO Guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
Among much else, research in depth, analysis and decision-making, often by professionals weighing up options. That matters commercially: when a buyer asks Claude to assess suppliers for a B2B service or another considered purchase, its description of you can shape the shortlist.
For your visibility, mainly in emphasis. Both reward consistent facts and credible coverage elsewhere. ChatGPT's search draws on Bing's index, so work for it starts with crawling and indexing; Claude favours depth and nuance, so work for it leans on how fully your pages and documentation explain what you do.
By putting a fixed set of your buyers' evaluation prompts to Claude every month, rather than asking it about you by name. A direct question shows what Claude knows about you; an evaluation prompt shows whether it brings you up unprompted when someone compares suppliers, which is the mention that counts.
Yes, as a tool; that is what Claude SEO skills and tools are for. We use AI tools, Claude among them, to test visibility and speed up drafting, with senior people deciding. Claude optimisation is the other job, improving what Claude tells buyers about you, so ask any Claude SEO agency which job it does.
There is no settled answer: it depends on the task, and the platforms change monthly. For your business the useful question is narrower: when someone asks Claude to evaluate suppliers like you, is its account accurate and complete? Our work can improve that, though nobody can guarantee what Claude says.
It varies, and about your business it can only be as accurate as its material. Where your site, listings and outside coverage disagree, or say little, the conflicting or missing detail can leave its description vague or wrong. Making that material consistent and complete is the core of Claude optimisation.
Speak to us today to get started