Copilot Optimisation
Copilot Optimisation to Get You Found in Microsoft's AI Answers
Copilot optimisation, part of our Generative Engine Optimisation programme, improves what Microsoft's assistant in Bing, Windows and Microsoft 365 can find and say about you. Copilot draws heavily on Bing's index, so our senior SEOs start in Bing Webmaster Tools. If Copilot is all you need, we will scope it as its own project.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
When Copilot optimisation earns its place
Your buyers live in Microsoft 365
You sell to businesses whose staff spend the working day in Windows and Microsoft 365. Copilot is built into both, so it reaches them inside the tools they already use at work.
Google gets checked, Bing does not
Your SEO has only ever been judged against Google, and nobody opens Bing Webmaster Tools. Crawl and indexing errors it reports go unfixed, and nobody knows how you rank in Bing.
ChatGPT work already under way
You have started on ChatGPT visibility, but nobody has put the same prompts to Copilot. ChatGPT's search draws on Bing's index too, so the Bing groundwork serves both; each assistant's answers still need checking.
Thin pages for business buyers
You sell to other businesses, but your site offers short sales pages, not the comparisons and detail professionals use to judge suppliers. When they ask Copilot at work, thin pages give it little to say about you.
What we do
Copilot as part of wider GEO work
Copilot optimisation extends our Generative Engine Optimisation programme, whose standard prompt set covers Google's AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Claude. It is managed with your wider SEO and AI visibility work, usually inside the SEO retainer. AI Visibility Audits can add Copilot on request; ChatGPT Optimisation goes deeper on OpenAI's assistant.
Adding Copilot brings a competitor benchmark of its own: we ask it to recommend businesses in your category and record which rivals it names and how it describes them.
How Copilot builds its answers
Copilot is Microsoft's assistant, reached through Bing and built into Windows and Microsoft 365. Our work concerns what it tells buyers about you, not how your own staff use Copilot for Microsoft 365. When it answers, it draws heavily on Bing's search index, so a page Bing has not crawled, rendered or indexed properly gives it little to work with, however it performs on Google.
Among the pages it finds, Copilot favours content in a clear format it can turn into an answer, and well-referenced sources that support accurate citation. Your business details must also be consistent everywhere it looks. Bing SEO is the foundation; the Copilot-specific work sits on top.
Inside our Copilot optimisation services
The Bing and Copilot baseline decides how the five parts are weighted.
Bing Webmaster Tools and indexing
We set up your account if needed, clear the crawl and indexing errors it reports, keep the sitemap current and confirm key pages are indexed.
Crawlability and rendering
Robots rules and client-side JavaScript are checked against what Bing can reach and read, with fixes made by us or ticketed for your developers.
Answer-ready pages
Pages that answer your buyers' prompts are restructured with direct answers under matching headings, FAQs and schema for your organisation and services.
Content for work settings
Guides, comparisons and service detail written for the professional and B2B buyers who meet Copilot in Microsoft 365 and other workplace tools.
Accurate, corroborated facts
One consistent description of your business across your site, directories, social profiles and Wikidata where relevant, backed by PR placements plus Reddit GEO and Quora GEO.
Measuring Copilot alongside Bing
Copilot measurement covers Bing as well as the assistant. Beside each round of prompts we check Bing's AI-powered results for the same questions, key-page indexing in Bing Webmaster Tools and your Bing rankings for core queries.
Your approved prompts stay fixed month to month, and specialist platforms plus in-house scripts record whether Copilot names you, links to you and describes you accurately. Answers change between runs, so the report follows the trend, next to Google rankings, leads and sales, with what changed and why.
How it works
The order a Copilot project follows
With Bing reading your pages, structural fixes can move Copilot's citations within weeks; mentions on other sites typically take three to six months.
Related services
Other GEO and AEO services
Entity Optimisation
Entity optimisation gives search engines and AI assistants one verifiable set of facts about your business: who you are, the people behind it and what you offer.
Gemini Optimisation
Gemini optimisation works on what Google's AI tells buyers about you, in AI Overviews, AI Mode and Gemini itself.
Generative Engine Optimisation
When your customer asks ChatGPT, Google or Perplexity who to use, one or two brands get named and the rest are invisible.
LLM Optimisation
LLM optimisation makes your website readable to language models: open to their crawlers and clear enough to be understood accurately.
Quora Link Building
We act as your Quora marketing agency, answering the questions your buyers already ask on Quora in replies that Google can show and AI assistants can cite.
Reddit Link Building
As a Reddit marketing agency, we get your brand into the subreddits your customers already read, through posts and comments that add to the discussion.
Insights
AI SEO Guides
How to Measure Success From Generative Engine Optimisation
AI SEO Guides
What ROI Can Businesses Expect From GEO Services?
AI SEO Guides
How Much Traffic Can AI Search Generate for Your Business?
AI SEO Guides
Is GEO Worth Investing In? A Business Case for AI Search Optimisation
AI SEO Guides
How AI-Powered Search Engines Decide Which Brands to Recommend
AI SEO Guides
Google’s AI Overviews: What They Mean for Your Business
AI SEO Guides
FAQs
Frequently Asked Questions
Microsoft's AI assistant, which answers questions inside Bing search and is also built into Windows and Microsoft 365. It draws heavily on Bing's search index, so for a business, appearing in its answers starts with Bing crawling and indexing your site properly.
No. Copilot is Microsoft's assistant and ChatGPT is OpenAI's, separate products that give separate answers. We never infer one from the other: your approved prompts go to each assistant, and the results are reported separately so you can see where you stand in both.
From what it can find and cite about each business: clearly structured content, well-referenced sources and details that agree wherever they appear. Nobody outside Microsoft controls the choice, so we observe it, asking Copilot and Bing's AI-powered results for recommendations in your category.
It depends where your buyers work. For a supplier, the question is where each assistant meets your buyers, not which is better in general. Copilot is built into Windows and Microsoft 365, so it sits inside tools your buyers may use at work, where ChatGPT may have no built-in place.
Start with Bing: product and service pages need to be crawled and indexed there, which Bing Webmaster Tools confirms. Then each page should state plainly what the product is and who it suits, with schema to match, and the same facts should appear wherever you are listed.
Answer questions and suggest suppliers inside Bing search, so a request for a recommendation in your category may name you or a rival. We improve what it has to go on, but when choosing a Copilot SEO agency, distrust any promise of a mention: no agency controls Copilot.
Speak to us today to get started