Instagram Ads Agency
Instagram Ads Agency: Creative Made for Each Placement, Measured in Sales
Essheo is an Instagram ads agency for UK businesses that makes a separate version of each ad for the Feed, Stories, Reels and Explore, and turns product catalogues and creator posts into campaigns. Targeting and budgets are a senior media buyer's call, and your sales records, not likes, decide what worked.
- Search platforms optimised, from Google to ChatGPT, Perplexity, Reddit and YouTube
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Some of the brands we have worked with
Who this is for
Where an Instagram ads specialist makes a difference
Instagram run as a Facebook extra
Your Meta campaigns were planned around Facebook, and Instagram gets the same ads cropped for Stories and Reels. Nobody has asked whether people there respond to the same message.
Reel viewers who never hear back
People like your posts and watch your Reels, then scroll on, and none of them sees an ad from you again. Retargeting built on that engagement could reach them while they decide.
Product ads landing on your homepage
Your ads show products, but a tap lands shoppers on your homepage to search for the item again. The catalogue that should tie each ad to its product was never connected.
Creator posts with nothing behind them
Creators post about your products, or you are about to pay one, yet each post fades on the creator's own feed without ever becoming part of your advertising.
What we do
Why an Instagram ads agency starts with placements
Instagram ads run in four main placements: the Feed, Stories, Reels and Explore. One design can be stretched across all four, but an ad at ease in the Feed can look out of place in Stories or Reels, so we design and edit a version for each placement a campaign uses.
Those placements are sold through Meta's ad platform, which Instagram shares with Facebook. Sharing it does not make the audiences alike: people on Instagram respond to formats differently, so a campaign planned for Facebook needs rethinking before it runs here.
Inside our Instagram ads management
Which of our Instagram advertising services leads depends on who you need to reach and what you want them to do next, such as shopping ads when you sell from a catalogue.
Placement creative
Static images, carousels and short video cut separately for Feed, Stories, Reels and Explore, made by us or by your designer or video team from our brief.
Catalogue shopping ads
Your product catalogue linked to shoppable ads, tested until a tap on any product opens its page on your own site, since UK shoppers cannot buy inside Instagram.
Customer list audiences
Custom audiences and lookalikes from your best existing customers, with current buyers excluded from prospecting.
Engagement retargeting
Follow-up ads for people who interacted with your posts, Stories or Reels, and for visitors from your SEO and GEO content who left without buying.
Paid creator partnerships
Creator and influencer partnerships managed for you, with ad budget behind the partnership posts that suit each campaign.
Instagram reporting built on leads and sales
Each report starts with the leads and sales your Instagram campaigns bring in, checked against the enquiries and orders recorded in your CRM and analytics. Meta's own tallies overstate, so they do not settle budget decisions; server-side conversions through Meta's Conversions API and UTM tags on every ad feed the figures we check.
Reach, engagement and cost per result still appear, kept as diagnostics that show which creative people respond to rather than as the outcome. Your dashboard carries spend, revenue, leads and cost per lead; we optimise weekly and review strategy with you monthly.
Who else works on your Instagram campaigns
Your customer list and the audiences built for Instagram also serve your other paid campaigns, because the same people run them, and your SEO, as part of PPC Management. Two other services cover what Instagram alone cannot: Paid Social, which settles how budget divides between Instagram, LinkedIn, TikTok and Pinterest, and Facebook Advertising, for campaigns on Facebook itself. Teams who would rather keep Instagram in-house than hire an Instagram advertising agency can still get a senior second opinion from PPC Consultancy and Audits.
How it works
How an Instagram campaign runs with us
Related services
Other Paid Media services
LinkedIn Advertising
Paid campaigns from our LinkedIn advertising agency are aimed at B2B buyers by role and employer, or at the named accounts on your target list.
Paid Social
Social platforms reach the people who are not searching yet and re-engage the ones who searched but did not act.
Pinterest Advertising
Reach people while they search and save ideas for a home, a wedding or a purchase still being planned: our Pinterest advertising agency puts your products and services among those ideas.
PPC Consultancy and Audits
If you run paid media in-house or through another agency and are not sure the results are as good as they could be, a senior second opinion is the cheapest way to find out.
PPC Management
Our founder spent fourteen years buying leads in home energy and heating, some of the most expensive click auctions in the UK, before starting Essheo.
TikTok Advertising
As your TikTok ads agency, we script, produce and run short video campaigns for brands whose buyers skew younger, made to sit among the organic videos in the feed, not interrupt them.
Insights
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FAQs
Frequently Asked Questions
They are ads you pay Meta to show in Instagram's four main placements: the Feed, Stories, Reels and Explore. You buy them in Meta's ad platform, set each campaign's aim as awareness, leads or sales, and choose who sees it. Each placement has its own format, so a campaign needs a version for each.
The same thing as Instagram ads. Meta owns Instagram and Facebook, and one Meta ad platform sells space in both apps, so a campaign can run across the two. The name says who sells the space, not that the ad is different.
Through Meta's ad platform, either with your own team or through an Instagram ads agency. Either way, test tracking and connect your catalogue, if you sell online, before spending; then make a version of each ad per placement and fund the creator posts worth spreading. We can run it all, or check your team's work.
Either build a campaign in Meta's ad platform, or put ad spend behind a creator's partnership post so it reaches beyond the creator's own audience. We handle both, including managing the creator partnerships, and boosted posts are judged like any other campaign, on the orders and enquiries in your CRM.
They can, and the proof sits in your sales records rather than your likes. We check each campaign's results against the orders and enquiries in your CRM and analytics, report the leads and sales you can verify, and keep reach, engagement and cost per result as diagnostics.
Yes, for many online shops, local service firms and consumer lead generation, if each ad is tracked to a sale. They earn most as a partner to SEO: when ad spend stops, so do the sales it brought, while SEO keeps bringing in enquiries. Instagram's return cannot be promised; tracked sales settle it.
Speak to us today to get started